2009_01_08_Year_2009_Qualitative_Guidance_from_CEO
Posted by Ed in Business, tags: Business2008 was our first full year as a company (started December 2007). We utilized direct response as our main engine for marketing and sales and pushed into retail in the latter half of the year. Our core product has proven itself and we are moving into becoming a company with a recognized brand. 2009 will be about maximizing our retail footprint for our core product, introducing additional products and focusing on profits. Our CEO provided us with overarching qualitative guidance for 2009 to help steer our efforts. They are as follows (sanitized so that they do not reveal anything that might be considered confidential):
1. Maximize direct channel revenue by optimizing our web and call center offers, up-sells, continuity program and through outbound calls/emails/snail mail to past customers to generate repeat orders.
2. Drive costs out of all systems:
A. Push all suppliers to show us where we’re overpaying for anything;
B. Develop “today” vs. “tomorrow” scenarios and drive hard for tomorrow;
C. Eliminate complexity, create flexible and powerful processes;
D. Figure out how to run a business multiple times larger than we are now with current staff;
3. Create a new product pipeline that’s bursting with innovation. Speed must be weeks, not months.
4. Be impatient. What are we waiting for?
5. Sell our retail customers the way they want to be sold in a way that’s mutually beneficial. And, be easy to work with so that our customers find it a joy to be doing business with us.
6. Continue to learn from the outside world …customer, suppliers, competitors …embrance “not invented here” as a path to success.
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