The image of the powerpoint below is a basic high-level overview of marketing channels and activities. I recently created it for a product I am working on to bring to market. It has shown to be useful for other products I am working on, so I sanitized it for general use. The copy below would be further customized for a specific product and industry.
Each block can be moved around to a particular phase of marketing rollout/growth, with phases representing a timeline. With each phase, there are a host of back-end operational activities and processes to put in place before the phase begins.
I believe that once a product has past market testing and hits phase 2, its important to initiate advanced development of the next product, represented by the “Develop Follow-On Product” block. It can take time to develop follow-on products and by the time the current product is in phase 3, you will want the follow-on product to be hitting phase 1.
This document can be downloaded from my Scribd account.
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