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Retail

1. Club (Target, Sams, BJ’s)
2. Mass (Wal Mart, Target, Sears/Kmart, Meijer)
3. Supermarket & Grocery
4. Natural/Organic/Specialty Food
5. Vitamin and Diet
6. Dept Store
7. Hardware
8. Drug & Health
9. Specialty Apparel Stores
10. Consumer Electronics Stores
11. Convenience Stores
12. General, Specialty Merchandise
13. Home Furnishings
14. Housewares (Bed, Bath & Beyond, Pier 1)
15. Office Products Stores
16. Computer Stores
17. Auto Aftermarket Stores
18. Toy, Hobby & Craft Stores
19. Card, Gift & Stationery
20. Pet & Pet Supplies
21. Book Stores
22. Dollar Stores, Closeout, Odd Lot
23. Marine Retail Stores
24. Military PX’s
25. Jewelry Stores
26. Paint & Wallpaper Stores
27. Sporting Goods
28. Music & Video Stores
29. Farm & Feed Stores

Store formats can also determine the type of products that will sell in those stores.

1. Big box. The standard large size store that we’ve come to know and expect from retailers.
2. Smaller formats. Retailers are opening stores with smaller square footage, typically in urban areas, because in general, the vast majority of product sales come from a limited assortment of merchandise (the 80/20 rule, where 80% of a retailers revenue comes from 20% of its inventory), so these stores are stocking fewer SKU’s and brands.
3. Store-within-a-store. For example, GNC stores inside Rite Aid drug locations, or Harmon drug stores inside Bed Bath Beyond location.
4. Pop-up stores. Large well know retailers and small retailers are opening stores for a short period of time in a location, before closing and moving to another location, or for seasonal purposes.  This concept is big used more by big brands to sell their wares only.  But, it might be also useful for a small brand to test its product.
5. Mall kiosks. These can work well for brands to test their product in locations where there is substantial foot traffic
6. Vending machines. Technology is catching up in this category, making these machines smarter so that a larger variety of products can be sold.
7. Farmer’s markets. They are probably like a pop-up store, but I think farmer’s markets have really evolved into their own format.  I am also seeing more and more products (and not just food) at these venues.

Traditional Direct Response Channels

1.  Direct Mail – non-catalog
2. Direct Mail – catalog
3. Telephone Marketing
4. Infomercials
5. Home Shopping TV Shows – (QVC and HSN)
6. Direct Response Radio
7. Direct Response Ads In Magazines
8. Direct Response Newspaper Ads
9. Insert Media (statement stuffers, package inserts, bounce-backs)
10. Magalogs – they look like magazines but are really sales letters
11. Newsletters – both email and print
12. Seminars

Internet

1. Web Site
2. E-commerce sites – you sell on other sites, like Amazon
3. Affiliate Programs
4. Email

Other ways to sell direct to consumers

1. Network Marketing
2. Party Plan Direct Sales Companies  (Avon, Tupperware, Candles)
3. Consumer Home & Garden Shows
4. State & County Fairs
5. Flea Markets
6. Your own storefront & franchising

Commercial/Institutional

1. Schools
2. Government, Federal, State, Local
3. Sell to other consumer product manufacturers to be a part of their product (i.e.:  your cooking sauce sold to a prepared meat producer)
4. Restaurant Chains, Caterers, Food Trucks
5. Food Service Distributors (supply restaurants, food stores and food service companies)
6. Hospital Supply Distributors
7. Hotels, Cruise Lines, Casinos, Resorts

Related Posts

1. 3 Alternative Sales and Marketing Ideas for Small CPG Food Brands
2. Getting Your Product and Company Ready for Retail
3. Marketing and Distribution For A CPG Natural Food Start-up
4. How Do I Sell My Products To Walmart Or Other Retail Giants?
5. Marketing Channels and Activities Overview

This entry was posted on Saturday, September 10th, 2011 at 8:54 am and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.