This is a keystone document that organizes many of the tools and content posted on my website that relate to selling a consumer product to retail channels. It is organized according to the key components for retail sales in a consumer products company.
Sales is responsible for securing and managing distribution of the company’s products through retailers, distributors and other resellers. In a small company, the sales components below are handled by no more than a few people, or even just one individual, with the potential for support through outsourced providers. In a large company, there are many individuals that work within each component with additional support through outsourced providers.
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