Ed-s-h-o-n…how do your pronounce it? It’s “so-nell”.
My website has evolved over time. Since 2009, I have written mostly about starting, growing and operating companies based on my own experiences in 7+ companies. My goal has been to post tools, methodologies and content to help others start, grown and operate their own companies.
In 2011, I came to a crossroads in my life, which ended up transforming me quite dramatically through faith in and love for Jesus Christ. My testimony of how I was transformed is here.
In 2013, I began asking Jesus how to manifest His biblical principles in every aspect of my life, especially my work. This study has compelled me to put those learnings online. This website is still about starting, growing and operating a business, but focusing on a Kingdom business that uses biblical principles established by Jesus.
What is a Kingdom business? By my definition, it is a company whose owner and CEO is Jesus Christ. What are biblical principles? They are the teachings in the Bible for how followers of Jesus are to live their lives, which includes their professions.
In addition to this main focus, I occasionally post about other things based on my interests in health and training, outdoors, farming and ranching and dogs. Please visit the sitemap page for a complete list of this website’s categories and posts.
I love and follow Jesus and consider myself a born-again, non-denominational evangelical.
My professional career includes extensive experience starting and growing companies in B2C and B2B2C. I currently co-own several businesses with my wife ( Love My Dog Training and The Light of Dog), do occasional consulting, advising and mentoring to other startups, and we are developing an organic farm on the 14 acres that we live on outside of Denver, Colorado. For more about my professional and educational background, please visit my LinkedIn page
I am a former national-level amateur athlete and stay active in anyway I can, which can include some combination of the following at different times during the year: cycling, hiking, uphill running intervals, rock climbing, XC/Nordic skiing, biathlon (ski-shoot), alpine skiing, snowshoeing, shooting and weightlifting. My diet is paleo/primal/ancestral and what I cook and eat is a big part of my life due to autoimmune issues from major food groups.
WHAT’S UP WITH MY TAGLINE – ALL OR NOTHING?
When starting a company or training for a race, its common accepted wisdom to give it your all. I am not talking about “all” in a quantitative sense – like hours you spend, miles you ride or resources you commit – although that is important. There is a deeper level of “all” that comes from knowing oneself and feeling the freedom to express oneself in all aspects of life.
God created me, and each one of us, with a unique set of talents and strengths that no one else has. Some of those were embedded from birth, while others developed and evolved based on the unique experiences of our individual lives.
“All” to me means finding out what those talents and strengths are, in the context of how I enjoy using them, and using them without abandon. In this way, I glorify God because as His creation, I am letting Him manifest Himself through my uniqueness. But the great thing, too, which I have learned in my walk with God, is that I end up having loads of fun and feeling deeply rewarded. What could be better than to please God and have fun at the same time?
But, there’s risk, there, too. I mean, practicing what I like to do, like starting and growing companies, which I think I am getting better at, brings in all sorts of personal, financial and career risks, doesn’t it? Of course it does! But, I have found that knowing oneself also means getting to know my creator who made me, and I’ve come to know that He’s there watching my back and covering me. So, while there is risk and I will make wrong decisions, experience hardships and fail, He’s there to pull me through. That brings a level of freedom that lets me really commit to “All”.
I cross-post and take part on Twitter, Google+, LinkedIn and Facebook, and occasionally bounce in on other sites. My complete online social footprint can be found below.
From the top of the hill on the property where we live, this is one of the image views that can be seen. From the proper angle close to sunset in the winter, one can see hues of red from the iron content in the exposed sections of the slopes, heavy greens and teals coming from the thick stands of evergreens, and shades of white from freshly fallen snow reflecting off the sun that blankets the trees. The peaks are actually more rounded in real-life, but to stress the Colorado mountain’s impression, we took some liberties in creating the logo. Dustin Stout is my logo creator and website designer.