EdSoehnel.com

I provide additional content for clients, prospective clients and others.  I have developed this content from my experience over the years in growing companies.  Some of this content is free and open to the public (o), while other content is for subscribers only (s).

Strategy

• Brand Pillars: not yet completed (s)
• The importance of knowing where a consumer products category is going (o)
• Getting Your Product and Company Ready for Retail (o)
• How to determine where you will sell in retail (s)
• The Money Never Takes Care of Itself – Part 4: How COGS impacts a CPG company selling to retail (s)
• Project plan methodology for bringing a product to retail:  not yet completed (s)
• Calendar methodologies for consumer product companies – how to keep the company organized:  not yet completed (s)
• Business plan format for raising money: not yet completed (s)

Marketing

• Brand Pillars: not yet completed (s)
• Marketing Channels and Activities Overview (o)
• The Money Never Takes Care Of Itself – Part 3:  BE, CAC, CLTV and MER (s)
• Who You Need To Help You Run A Direct Response TV/Radio Business (o)
• Master Your Company’s Effectiveness Online (o)
• Recent data shows importance of online presence for CPG brands (o)
• Some Key Elements For Success In A CPG Natural Food Start-Up (o)
• Marketing and Distribution For A CPG Natural Food Start-up (o)

Sales/Retail

• How to determine where you will sell in retail (s)
• Checklist for what you need to sell into retail (s)
• An effective presentation format for sales (s)
• How to develop your wholesale and retail price:  not yet completed (s)
• Develop your retail terms cheat sheet (s)
• Consumer Product Sales Channels (o)
• Primer on Channel Pricing (s)
• Retail forecasting model: not yet completed (s)
• Qualified Market of Retailers for Organic/Natural Foods (s)
• Tradeshows:  criteria for determining whether to purchase a booth, attend/walk the show or neither:  not yet completed (s)
• How to select and manage retail brokers and product reps:  not yet completed (s)
• How small food start-ups can do business with Costco (s)

 Finance

• The Money Never Takes Care Of Itself – Part 1:  Manage The Margins (o)
• The Money Never Takes Care Of Itself – Part 2:  Don’t Co-mingle Funds (o)
• The Money Never Takes Care of Itself – Part 4: How COGS impacts a CPG company selling to retail (s)
• P&L Format for Consumer Products:  not yet completed (s)
• ROI Methodology for Retail: not yet completed (s)
• ROI methodology for taking your product international: not yet completed (s)
• Inventory Forecasting Analysis: not yet completed (s)
• Daily Ship vs Open vs Forecast: not yet completed (s)

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