Here’s some quick points on selling to QVC. I have never sold to HSN, although I am guessing these points can also apply there:
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Archives For Direct Response
Posts:
- Retail sales management from A to Z
- Dog Raw Diet
- Consumer Product Forecasting Model
- What is considered a healthy gross profit margin (both as a retailer and a distributor)
- Is your startup the right match for your interests, passions and talents?
Links:
- Info on #generationY and tips for reaching them. ow.ly/hIsV6 #demographics
- ow.ly/hGmNJ Some insight and discussion around #dollarstores #retail
- Web-fomercials Move Product for Ball Home Canning ow.ly/hFjVn Some momentum with this platform for moving #infomercials online.
- #Snow Sport Stores Get Faceplanted by Online Rivals ow.ly/hEzOv Tough place for these
- Data-driven revenue models ow.ly/hwMsi Quick (but good) overview
- We need to live fully into the adventure of life; into the wiring harness which is uniquely ours -bit.ly/VSfhQW
- God will not give us an assignment and then leave us do the work alone. He walks with us every step of the way, guiding and encouraging us.
- RT @donaldmiller: I’ve a dear friend who calls every morning while I’m still in bed. We pray. It’s an amazing way to start the day.
- Good article to catchup on what is #peer-to-peer and some of the leaders in this space (and their#businessmodels) ow.ly/hp1vx
- Inside Patagonia’s Content Machine ow.ly/hiXot#patagonia #contentmarketing
- 12 Brutally Honest Answers to Your#ContentMarketing Questions ow.ly/hiVeg via @FeldmanCreative Good stuff.
- Important data here about in-store marketing via@phillempert A perfect storm in#tradepromotions ow.ly/hgyMm #retail#tradespend
- Moves to offer #same-daydelivery. ow.ly/hbUul#Amazon Sets Up Shop to Get You Your Stuff Faster via@Wired
Image below of Romeo chewing on a deer skull. He dragged it out of the bushes a month ago and now chews on it for a few minutes each day along our walk.
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| From 2013_Misc |
Disclosure: I have not received any compensation for writing this post. I have no material connection to brands, products or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
Posts
Links
Consumer Products
- Shorter Commercials Are More Effective [STUDY] ow.ly/bV7uq
- The Power of Low & Consistent Mass Media Spending ow.ly/bV24G Great article for anyone doing mass advertising
- #mobilestores-not mobile as in phone, but as in trucks: ow.ly/bSp0M I love this new form of retail-cheaper way to start a business
- Study says Social Responsibility Not Worth Paying for in Today’s Economy ow.ly/bQI3N
- RT @KeithScovell: Amazon’s Billion Dollar Secret Weapon wp.me/p2kxgE-5E
- Inspiration: Coffee Giant Tea Shops – Starbucks Tazo Store in Seattle Will Be a Tea Drinker’s Pa…bit.ly/LVFbRQ #Retail #Trends
Miscellaneous
- Interesting chart showing the water quantity in the snow over the last 4 seasons and why it’s so dry this year. ow.ly/bTLTv
- B2B vs B2C. I think Gary is right. I like B2C (and B2B2C). That’s all I’ve ever done and probably will ever do. ow.ly/bTBdZ
- I’ve been hearing & seeing C-130′s fly over the house all day to/from the #WaldoCanyonFire
- RT @dhgisme: “Superweeds: A Long-Predicted Problem for GM Crops Has Arrived” by @marionnestle bit.ly/MLRnkv #foodchat ht @timoreilly
Quora/LinkedIn
- What are typical response rates for#directresponse #radio #advertising? ow.ly/bV11q I posted a response to this on #quora
- What products make for great #directresponse ow.ly/bUPEz #quora question. I posted a response to this on #quora
- What are the top challenges that the #food industry is facing? goo.gl/km9sU I posted a response to this on #linkedin
Kickstarter
I enjoy seeing technology products on Kickstarter. Here’s a few interesting hardware prospects:
- Sensordrone: The 6th Sense of Your Smartphone…& Beyond! http://goo.gl/mOx1w
- The Pocket TV: Makes any TV a Smart TV http://goo.gl/aASLW
Odds & Ends
Here’s an image from our south meadow facing south with smoke from the #WaldoCanyonFire in Colorado Springs, 40 miles south of us. I caught this image at sunset. You can see how dry our field is from the lack of rain.
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| From 2012_06_Misc |
Disclosure: I have not received any compensation for writing this post. I have no material connection to brands, products or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
For this post, I will be discussing a not-so-well known way of supecharging growth for a retail-oriented consumer product company, which I had the opportunity to use in two different start-ups with great success.
Which set of results would you rather have?
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Links
- Some book marketing ideas in this post: ow.ly/aJ22B
- I get creative social media marketing ideas from @MichaelHyatt: ow.ly/aJ1uQ Here are a few around his upcoming book.
- I luv Amazon, but this seems to be getting way out of their focus: ow.ly/aHN5d
- 2012 food innovation product predictions: ow.ly/aHN42 Not sure if these will be hot products/trends, but still interesting to…
- Private label food use climbing, but consumer satisfaction declining, finds survey: ow.ly/aF1Pq nice data on private label
- Five Tips to Optimize Your DRTV Media – American Market: ow.ly/aDOXj Some nice tips here for companies that use infomercials.
LinkedIn/Quora Answers
- Had commercial produced for my product. Need your opinion please
- What skills and knowledge are required to be a Director of Marketing for a 500 store retail chain based in America
Disclosure: I have not received any compensation for writing this post. I have no material connection to brands, products or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255.
There are 3 key answers to this question, as follows:
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This is a nuts and bolts post on operations for a DR TV/Radio business for a consumer product. It includes the pieces you need to setup and manage in order to run such a business, whether it is part of a business or is the business. Think of these components as your team on the field and you’re the quarterback. If you are a start-up or small company, all of these components, unless otherwise noted, should be outsourced to a qualified provider. This article assumes you are producing product already and want to market it via direct response.
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