Groupon Archives - Ed Soehnel

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Activity Summary for Week of September 26, 2011

October 3, 2011 — Leave a comment

My Posts

Case Study: recommendations for a small established food brand

Links and Social Stream Activity

General Uncategorized

Google+, Facebook and Twitter – Some quick thoughts
THE 4 COMPONENTS OF A COMPELLING ELEVATOR PITCH: http://bit.ly/nlDnDZ Good summary

Retail/Consumer Packaged Goods

Amazon’s Tablet and Retail Competitors: http://bit.ly/n4R0XI from@keith_rng My comments on G+, here: http://bit.ly/qpLcIm
Groupon Closes The Redemption Loop With Loyalty Rewards:http://tcrn.ch/o04xdL My comments here: http://bit.ly/nqtG3e
brandchannelhub: What Was General Mills Smoking to OK Cheech and Chong Magic Brownie Campaign? More here; too: http://minnesota.publicradio.org/display/web/2011/09/22/cheech-and-chong-get-fired-up-over-fiber/

Books/E-Books/Publishing/Blogging

RT @johndep: Your Platform is Your Key to Publishing Success http://t.co/n1qOUeSL
The Best Writing Advice I’ve Ever Received: http://bit.ly/qAHSjOGood stuff here.
Online media kit checklist – pretty comprehensive list:http://bit.ly/orFO54

Dogs
None posted

Training/Outdoors/Health/Food/Weather/GPS

RT @outsidemagazine: Today’s most-read article: 13 iPhone and Android apps that put the outdoors at your fingertips:http://bit.ly/oJl7RG
RT @REI: REI: Popular Apps for Paddlers http://bit.ly/nKOaVl I don’t paddle, but still looks like some interesting mobile apps
RT @REIDenver: new film “Winter” showing @BoulderTheater on 10/19. Trailer: http://cot.ag/mTMHNi I like to see this at some point.
How to strengthen your legs for skiing

Jesus Christ/Christianity

RT @thekenworth: The place God calls you to is the place where your deep gladness and the world’s deep hunger meet. – Buechner

Images from last week’s hike at Snow Mountain Ranch

Activity Summary for Week of August 29 2011

September 6, 2011 — Leave a comment

Last Week’s Posts and Activity

No posts last week – took some vacation time.

Links and Selected Social Stream Activity

CPG/Retail

Good article from @instoretrends about developments around in-store advertising and some of my thoughts about this: http://j.mp/oRADV6
New app that gives shoppers access to real-time inventory at the store nearest them, and benefits to retailer: http://j.mp/r4LHtD
This is a decent article with marketing and distribution strategies, both domestic and international. http://j.mp/qtTJ5g
Secrets of the Top 10 Most Powerful Retailers: http://j.mp/roYFaY Great summary data on retailer sales/sq. ft and why they do so well.

Publishing

RT @steverubel: Amazon launches @author to connect Kindle readers and writers through Twitter via the device itself tip http://j.mp/om4jRP

Activity Summary for Week of August 15 2011

August 22, 2011 — Leave a comment

Last Week’s My Posts and Activity

Links and Selected Social Stream Activity

Here is a collection of items in CPG/Retail and publishing, two industries in which I work and other items I found interesting.

CPG/Retail

Wal-Mart Banking on Smaller Formats to Drive U.S. Growth: http://j.mp/o1QCLH Comments by me here as well.
5 Retailers That Should Thrive in a Recession – no surprise Dollar Tree makes the list http:// bit.ly/oIde9n
Retailers create shopping seasons: http://on.wsj.com/nZkvrc Seasons depends on your sector, too. We had “diet” season for one of my past companies
Groupon, Foursquare, and the Future of Retail Loyalty Programs: http://bit.ly/nFzS2L via @keith_rng
4 Game-Changers for In-Store Mobile Shopping: http://j.mp/pqDJnZ
What the Google-Motorola Deal Means In-Store and In Your Living Room: http://j.mp/qNPtKu Good article via @keith_rng

Publishing

WRITING A BOOK – MAKING MONEY: http://j.mp/r4kIaY Good post if you are in the book writing biz (I am)

Marketing

Case Study: Social Media Drives Message Development: http://j.mp/nkagSD Great case study.
Shop your favorite catalogs with Google Catalogs: http://j.mp/rpMz09

Media

MediaShift . HBO Go App Shakes Up the Streaming TV Scene | PBS: http://www.pbs.org/mediashift/2011/08/hbo-go-app-shakes-up-the-streaming-tv-scene229.html
Fox Starts Its Web Pullback, and ABC Gets Ready to Follow: https://plus.google.com/113284824893630591242/posts/YjfpA8esp2c

Other

My G+ Circle Strategy: https://plus.google.com/113284824893630591242/posts/1htRCVbGnMD
Water news: Lake Powell and Mead up significantly from Snow runnoff (La Nina brought ample snow to us last winter). http://coyotegulch.wordpress.com/2011/08/13/lake-powell-news-the-record-utah-wyoming-and-colorado-snowpack-has-the-reservoir-sitting-at-76-of-capacity-despite-having-the-hydroelectric-turbines-running-at-full-bore/

This Week’s Post and Activity

I’ll be posting commentary on an recent Inc Magazine case study and posting marketing& distribution ideas I recently learned from talking with vendors at a recent fair for gluten-free products.

In Business, Weekly Wrap-up ABC, Catalogs, Dollar Tree, Foursquare, Fox, gluten-free, Google, Groupon, HBO, Loyalty, mobile, Publishing, Recession, Seasons, Wal Mart, Water

Activity Summary for Week of August 8 2011

August 15, 2011 — Leave a comment

My Posts

Started Interval Training This Week

Links and Selected Social Stream Activity

CPG and Retail

What technologies or companies are going to get people to use their smarthphones in-store while shopping? http://j.mp/p1nkVQ Good answers.
RT @retailxpert: Wholesale-to-retail heading hyper-local. My latest blog article. http://bit.ly/oS0ZfU
here today, gone tomorrow: http://j.mp/niymm2 Brands and diminishing shelf space
What are some cheap, effective ways to conduct consumer research? http://j.mp/rmSmQc I added a response
Find a cheaper way to make/source a product than your competitors. Not an original idea, but effective execution.http://j.mp/o7paqK
RT @retail_sails Retailers must change the way they think about and build their #brands, or face extinction http://sgp.cm/cd0b77 #retail
RT @pHammerbeck RT @retailgeek: 93% of sales occur offline in a#retail store, but 80% of consumers research a product online first http://s
Why Online-to-Offline Integration is the Next Wave of E-Commerce Innovation: http://j.mp/qqqWKA
@retailecologist Thx. Wondering how retailers will compete with online, especially if online starts same-day delivery in metro areas.
Groupon meets the outdoor segment? Cool home page picture: http://j.mp/p69Gzw
More good QR code best practices: http://j.mp/pVV6YD
Some good points about using QR codes in smart ways: http://j.mp/pfoE1N
Big US chains begin to ‘shrink’ their stores: http://j.mp/nDuM82Trend in retail.
Fresh crop of farmers markets is springing up nationwide: http://j.mp/qYZCiv Another way to sell to the consumer, even for CPG’s.
The case for in-store navigation: https://plus.google.com/113284824893630591242/posts/Ed7UazXHcZP

Publishing

RT @johndep: Amazon Quietly Launched a Kindle Social Network http://zite.to/naVGE7 Q: How can book authors use this for marketing?

This Week’s Post and Activity

I’ll be presenting a short case study on a local company I recently met in the natural food -gluten-free sector. I also sent off to the editor last week a book my wife and I will be publishing in February 2012. I am learning a lot about publishing, both print and e-book. We are working on the marketing strategy now.

For Fun

A few images I took last week.

Romeo our Viszla at Garden of the Gods

Sunset off the west balcony at home

In Business, Weekly Wrap-up Amazon, Brand, consumer research, Farmers Markets, Groupon, Intervals, Kindle, offline, online, QR codes, retail, Romeo, Smartphones, Sunset, Vizsla

Best of the Month – April 2011

May 4, 2011 — Leave a comment

In Business Bike, book, General Mills, Groupon, LinkedIn, location-based marketing, Paleo Solution, Quora, self-publishing

Archives For Groupon

Activity Summary for Week of September 26, 2011

Activity Summary for Week of August 29 2011

Activity Summary for Week of August 15 2011

Activity Summary for Week of August 8 2011

Best of the Month – April 2011

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Archives For Groupon

Activity Summary for Week of September 26, 2011

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Best of the Month – April 2011

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