EdSoehnel.com

Posts

• Coming retail changes and how manufacturers can take advantage of them

Links

General-Uncategorized and Public

• Nice little case study here on how someone started an online subscription service shipping Japanese candy: ow.ly/8vIQl
• Great way for @garyvee to use subscriber base to crowdsource suggestions for start-up. A few good ideas/feedback. ow.ly/8vJ4r

Retail/CPG (Consumer Packaged Goods)

• Seven Reasons Retailers Shouldn’t Use Coupons: ow.ly/8v3Up via @retailwire. I don’t completely agree, but some good points.
• Online Shoppers Are Rooting for the Little Guy: ow.ly/8v5aH via @retailwire. Small retailers vs. Amazon.
• Great way for @garyvee to use subscriber base to crowdsource suggestions for start-up. A few good ideas/feedback. ow.ly/8vJ4r
• RT @focusonretail: Awesome retail and brand presentation…bit.ly/AyDZGP #CustomerExperience
• Pacific Natural Foods puts QR codes on packaging to simplify shopping:ow.ly/8wsB6 via @MCommerceDaily
• Wegmans has made quality a priority from the beginning: ow.ly/8wvjdvia @retailwire. Great retailer.
• Online companies fight for…offline retail pie: ow.ly/8wvGO I’ve used Square…seems to be front runner for now. via@retailwire
• RT @InStoreTrends: 10 Most Promising Checkout Options: The Future is Already Here shar.es/WS1y9 Great list!
• RT @i2packaging: #Cigarette tax switching smokers to the #Ecig,goo.gl/3Mi2y One of my clients is an E-Cig company.
• RT @keith_rng: 10 Ways Retailers will Reinvent the Store bit.ly/A0pJZp

Training (run, ride, hike, alpine-telemark-XC ski, shooting, weightlifting, rock climb)/Outdoors/Health/Food/Weather/GPS

• High avalanche danger in all Colorado mtns but South San Juans:ow.ly/8C3o9 In backcountry? Be careful! (Inbounds ski resorts OK)

Posts

• 2012 Retail/CPG trends, from my vantage point
• How COGS impacts a CPG company selling to retail

Links

General-Uncategorized and Public

• Leo Burnett’s Evolving American Consumer: ow.ly/8fUJ9 Some good discussion points here.
• Where Did Nine Million Cable Subscribers Go? ow.ly/8jqFw via @PBSMediaShift I’m one of those seriously thinking about it.
• RT @SocialCPG: RT @lisajmpierce: ow.ly/8jG47 Deloitte outlines consumer trends most likely to influence CPG strategies in 2012
• RT @MarketngTidbits: Excellent #branding post – RT @johnmorgan: 10 Triggers Of Brand Influence bit.ly/xmMzSu
• Some great ideas here. I’d use the the thermodynamic stones, pot hole app and the skin scan app. ow.ly/8os0E  What would you use?

Retail/CPG (Consumer Packaged Goods)

• Retail Customer Experience: Small Surf Shop Plans to Overtake E-Competitors With Technology: ow.ly/8fULu Cool uses of tech.
• RT @retailigence: 2012 and the Age of Mobile Commerce: Bringing the Online Offline bit.ly/sXtc3f via @adage #mcommerce
• RT @RethinkRetail: Only 5% ever scan! RT @retailmaire Why Marketer Love for QR Codes Is Not Shared by Consumers adage.com/u/bA5Zka
• How an Independent grocer competes with the chains: ow.ly/8jjw3 Nice article.
• Publix Abandoning Curbside Service: ow.ly/8kAJp via @retailwireCurbside service does not make sense to me; delivery, yes
• Wegmans again to freeze prices on some products: ow.ly/8kAUZWonder how or if Wegmans is pressuring suppliers to hold prices.
• RT @i2packaging: Consumers increasingly relying on QR codes for info. on sustainable products as #labels on #packaging are confusing…
• Publix Heading North and Straight for Harris Teeter: ow.ly/8rdbt via @retailwire. Good discussion/comments
• Kroger Installs Shop24 Robotic Store At Ohio Northern University:ow.ly/8rdns #vending is evolving.
• RT @kenclaflin: Walgreens key strategies for pharmacy retail:bit.ly/yTRN5n Interesting, but #Costco is still a lot cheaper (for me)
• Supermarket API Could Save Companies $100K+ Annually ow.ly/8rNZM THis is interesting.

Books/E-Books/Publishing/Blogging

• What’s Coming In 2012: Book Publishing: ow.ly/8hbk3
• Cracking the Paywall: ow.ly/8pTYC via@mediatwit How offline content providers are steadily moving revenue sources online.

Dogs

• RT @TheLightOfDog: Pet food giant Science Diet receives FDA warning:ow.ly/8ovGC

Jesus Christ/Christianity

• RT @MichaelAYoussef: If the Lord drags you into something don’t drag your feet, just GO DO IT! Me: Well said.

Links and Social Stream Activity

General Uncategorized

• Use of Twitter & Blogs by brands seems to be reaching a plateau - ow.ly/7r8ty via @richmeyer. Good data in this article.
• The #1 Google Plus Page Must-do for Website#SEO vsb.li/pqg6Ny
• How Will the “Check-in” Behavior Evolve?rtl.io/EsH via @streetfightmag #LBS#geolocation
• Good idea: treasure hunt with your phone by @gearjunkie. But, app useless after you claim location & too few of them. bit.ly/vfmRjI
• I like Facebook a lot more since they added the lists feature a few months back – in response to G+ circles.
• I’ve made plans for Naturally Boulder Networking Night planca.st/1DEx
•  Found @trendwatching November briefing in my inbox this am. Covers deal-hunting. Great info.ow.ly/7mESk

Retail/Consumer Packaged Goods

• More insight about Walmart.com pop-up stores - ow.ly/7r7Sp via @keith_rng
• RT @RethinkRetail: RT @DebraTemplar: Which retailer type is most/least profitable?
• RT @RethinkRetail: JC Penney QR Codes Let You Add Voice Message to Gifts [VIDEO] | Finally, some innovative #QR use! ow.ly/7r7kk
• RT @InStoreTrends: How Are Retailers Preparing for the 2011 Holiday Seasonshar.es/bSJm6 Nice article.
• RT @RethinkRetail:Starbucks Holiday Cups Come to Life; great mrktg idea-useless utility IMHO-but consumers will luv. ow.ly/7pWrm

Books/E-Books/Publishing/Blogging

• RT @aliriop: 6 Reasons Great Content Fails#news vsb.li/zgHFPr Nice list.

Training/Outdoors/Health/Food/Weather/GPS

• RT @outsidemagazine: Inside the sickest competition on earth: A race up a 3000-foot rock face bit.ly/sj0wqD
• RT @EastonMtnProd: Biggest wave ever surfed! 90 ft wave - ow.ly/7pwoY This is crazy.

Dogs

• RT @TheLightOfDog: Safely breaking up a dog fight: ow.ly/7qwd0 My latest post.
• RT @TheLightOfDog: Preventing, treating and diagnosing diabetes in dogs: ow.ly/7pHP4
• RT @TheLightOfDog: A GPS locator for your dog (or kid, car) ow.ly/7kMhh

Jesus Christ/Christianity

None

My Posts

• First, undo things in your life before you can serve God: 1 Peter 4:1-2:

Links and Social Stream Activity

General Uncategorized

• Email Marketing Content Ideas: http://j.mp/q6gQdh Some good ideas here.
• RT @RetailProphet: RT @Mgconslts: @RetailProphet My latest blog on 103 Ways to Use QR Codes http://bit.ly/nnsbZt #QR Nice list.
• Looks like a great app.  Official Google Blog: Start the conversation with Google Translate for Android
• These are some interesting ideas, but don’t see anyway they can be implemented given that certain special interest groups would not allow it. Good thoughts, though.  My Soapbox Advice to the OWS Movement and then some « blog maverick
• Highly recommended. Very customizable.  WordPress › Fast Secure Contact Form « WordPress Plugins

Retail/Consumer Packaged Goods

• RT @hayesminor: 73% of shoppers prefer to use their phone vs. asking an employee for help. Me: because you often can’t find an employee
• RT @InStoreTrends: Photos: In-Store Disruption Strategies #retail #trends #disruption #instore #shoppermarketing #lihttp://shar.es/b77vp
• RT @hayesminor: 60% of store traffic passes thru the produce section of retail @retailecologist #shopperexpo
• RT @RethinkRetail: Downsizing is inevitable in retail – But new opportunities emerge as retailers compete for loyaltyhttp://www.insideretailing.com.au/IR/IRNews/Downsizing-is-inevitable-in-retail-2805.aspx
•  Twenty Five Ways to Show Your Loyalty to Your Customers: http://j.mp/oLzAva Great list. Don’t remember show shared with me,but not my find  Twenty Five Ways to Show Your Loyalty to Your Customers | Wired and Dangerous

Books/E-Books/Publishing/Blogging

• Web-based Kindle format good for comics, kids’ books http://j.mp/qjltvU
• How Well Is My Book Selling? Now Authors Have More Answershttp://zite.to/oxmru2

Dogs

• RT @DawgBlogger: Must watch: The Hidden Inflammatory Condition That Threatens Your Pet’s Well-Being http://bit.ly/nAxzUyvia @drkarenbecker
• Alcohol Poisoning in Dogs: http://j.mp/ne17h1 It may not be from ingesting liquor.
• Is your dog suddenly afraid of familiar things? http://j.mp/nhF4QQ My latest post.
• Canine Supplements: Do Dogs Need Food Supplements?
• Home remedies for fleas on dogs
• Puppy mills leave lasting emotional scars, study finds

Training/Outdoors/Health/Food/Weather/GPS

• “Just say no” to 15 day forecasts (Tuesday, 10/18/2011)
• Great maps comparing La Nina, El Nino and normal flow patterns:  https://plus.google.com/113284824893630591242/posts/hdX11Srh2oz
• I thought this was interesting. However, you don’t know the validity of the data collection – are they looking at natural disasters differently, are natural disasters being reported differently, etc. Natural Disasters in the United States, 1980 – 2011 | The Big Picture
•  I’m sick of seeing all those ski vids where people get good air, good lines and stick landings – do the rest of us ski like that? I don’t think so. This video is more my style…taking hard diggers, sometimes spending more time sliding down a slope on your butt and certainly not doing it with any elegance.  Mt. Baker Blocks Webisode “Crash Reel” Episode 2
• In Colorado, Arapahoe Basin ski resort opened today and Loveland opens tomorrow. Wolf Creek is open on weekends. Best deal I’ve seen, other than a season pass (like the Epic pass – if you plan to ski a fair amount) is the 4 ticket deal at Loveland for $130 – no restrictions.
• Interesting article. I use to take lots of vitamins but then developed sensitivities to almost every vitamin supplement. I now only take code liver oil and magnesium and eat really well.  More Evidence Against Vitamin Use

Jesus Christ/Christianity

None posted

Last Week’s Posts and Activity

• My online content strategy for a business. Any suggestions/comments to improve?

Links and Selected Social Stream Activity

Events

• I’ll be attending this event on 9/14 in Boulder, CO. Most interested in hearing 30 startups do their elevator   pitch: http://j.mp/oa8KVV
• I’ve made plans for IFSC Lead World Cup – Rock Climbing, October 8-9 in Boulder, CO:  http://planca.st/y3e

CPG/Retail

• This is the first example I’ve seen of a major CPG company using mobile bar codes (QR codes) on packaging. http://j.mp/oIRoJY
• I found this interesting, actually more surprising that there is less brand loyalty. http://j.mp/qYOUZh
• Trendwatching’s September briefing out – covers retail trends. Great list of examples. http://j.mp/rs9iAa
• The future of retail…maybe for some products, but not this one:http://j.mp/oB6eGl
• E-Commerce and Direct-to-Consumer Changing Traditional Retailer-Manufacturer Relationships | via @keith_rng phttp://j.mp/qTYsac
• EXCLNT article on Trader Joe’s.Top-notch retailer in the food. If in CPG natural products, you want to sell to TJ’s: http://j.mp/r8l7fI

Publishing

• Great comment thread (very long) about e-book conversion and formatting: http://j.mp/nUw0P5

General Business

• Another Amazon innovation: http://j.mp/nWhwKv
• Mobile-tech-social-outdoor-consumer are topics of interest to me; Vail Resort’s offering combines these: http://j.mp/r0Jwuf
• Nice example of spreading company goodwill using Google Alerts:http://j.mp/mWeQxb

Dogs

• Fired Scientist Alleges Heartgard Plus Cover-Up: http://j.mp/qhK54V