EdSoehnel.com

My Posts

• Started Interval Training This Week

Links and Selected Social Stream Activity

CPG and Retail

• What technologies or companies are going to get people to use their smarthphones in-store while shopping? http://j.mp/p1nkVQ Good answers.
• RT @retailxpert: Wholesale-to-retail heading hyper-local. My latest blog article. http://bit.ly/oS0ZfU
• here today, gone tomorrow: http://j.mp/niymm2 Brands and diminishing shelf space
• What are some cheap, effective ways to conduct consumer research? http://j.mp/rmSmQc I added a response
• Find a cheaper way to make/source a product than your competitors. Not an original idea, but effective execution.http://j.mp/o7paqK
• RT @retail_sails Retailers must change the way they think about and build their #brands, or face extinction http://sgp.cm/cd0b77 #retail
• RT @pHammerbeck RT @retailgeek: 93% of sales occur offline in a#retail store, but 80% of consumers research a product online first http://s
• Why Online-to-Offline Integration is the Next Wave of E-Commerce Innovation: http://j.mp/qqqWKA
• @retailecologist Thx. Wondering how retailers will compete with online, especially if online starts same-day delivery in metro areas.
• Groupon meets the outdoor segment? Cool home page picture: http://j.mp/p69Gzw
• More good QR code best practices: http://j.mp/pVV6YD
• Some good points about using QR codes in smart ways: http://j.mp/pfoE1N
• Big US chains begin to ‘shrink’ their stores: http://j.mp/nDuM82Trend in retail.
• Fresh crop of farmers markets is springing up nationwide: http://j.mp/qYZCiv Another way to sell to the consumer, even for CPG’s.
•  The case for in-store navigation:  https://plus.google.com/113284824893630591242/posts/Ed7UazXHcZP

 Publishing

• RT @johndep: Amazon Quietly Launched a Kindle Social Network http://zite.to/naVGE7  Q: How can book authors use this for marketing?

This Week’s Post and Activity

I’ll be presenting a short case study on a local company I recently met in the natural food -gluten-free sector.  I also sent off to the editor last week a book my wife and I will be publishing in February 2012.  I am learning a lot about publishing, both print and e-book.  We are working on the marketing strategy now.

For Fun

A few images I took last week.

Romeo our Viszla at Garden of the Gods

Sunset off the west balcony at home

Last week’s links, tweets and re-tweets posted to Twitter:

Retail

• My answer on Quora: What innovations exist in the mobile app market that can help retail stores: http://qr.ae/fxHv
• My answer on Quora: What contributes most to Costco being able to keep its prices much lower: http://qr.ae/fxvU
• Retailers using quick response codes to connect with customers: http://lat.ms/ioHv5z from @latimes
• RT @ShopMktgGeorge: Eight ways consumers shop your store http://bit.ly/moZJG2 Me: Interesting grocery store observations
• Amazon still trying to figure out grocery delivery business: http://bit.ly/lf4XA3
• Bread: highly profitable and brand driven in stores. Good info here: http://bit.ly/inQe7P

Private Equity

• Consumer brand looking to raise equity? Event brings brands and investors together: http://bit.ly/ishRXY via @ECRM_marketgate

Mobile

• RT @steverubel: Understanding Smartphone Users: http://goo.gl/fb/dt077 Key pt. for me: 67% research on smartphone and then buy in store

The Really Important Stuff

• In difficult circumstances? God wants to strengthen and make you more effective. Read this: http://bit.ly/iwELvx from@terryvirgo
• How to Become Your Spouse’s Best Friend: http://bit.ly/jfqT4Q Nice post. and advice.