Archives For Quora

How do you market a web-only, non-patenable, awesome retail product?

July 30, 2012 — 1 Comment

This is a Quora question. My answer is as follows:

Without knowing what your product is, here are some general recommendations:

  • Come up with a great brand name and image (colors, design, etc.) that is unique, stands out and clearly differentiates you from direct competitors and substitute products.
  • Have a product(s) that people buy consistently so that you get high lifetime value for customers who keep purchasing from you.
  • Develop your own e-commerce site with content about product(s), company, founders, etc., which is transparent and tells a good compelling story about the product, founders, etc.  Optimize it for all platforms (desktop, mobile, tablet). Continue Reading…
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What questions should I ask customers when testing the viability of a product idea?

July 10, 2012 — 1 Comment

This is a Quora question. My answer is as follows:

I find that asking people directly about a product idea does not yield the most informative answers. A better approach is to focus more on the outcome that the idea delivers in the context of what need or pain the potential customer is experiencing. Continue Reading…

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What is the process of getting a product into retail giants?

July 9, 2012 — 1 Comment

I would like to know the process of getting a product into giant retail stores like Walmart, Target, Apple &  Office Depot.

This is a Quora question.  My answer is as follows:

Here’s the best way to get a product in if you are a new company or have never sold in retail before:

  1. Your product has prior sales history at other smaller or regional retailers or has shown excellent movement online.
  2. The product is differentiated enough to be granted shelf space from other direct and substiture competitors in its product category. Just because your product may be cheaper or has some minor differences from competitors/substitutes does not mean the retailer will go through all the work to bring it in. You have to prove that the product will help drive more sales in the category. Continue Reading…
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Activity Summary for Week of August 22 2011

August 29, 2011 — Leave a comment

Last Week’s Posts and Activity

Links and Selected Social Stream Activity

CPG/Retail

Outdoor

Publishing

  •  My answer on @Quora to: How much should I pay for a content editor for my 60,000 word novel I…http://qr.ae/7KJiu

Other

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Best of the Month – April 2011

May 4, 2011 — Leave a comment


In Business , , , , , , , ,
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