This is a Quora question. My answer is as follows:
Without knowing what your product is, here are some general recommendations:
- Come up with a great brand name and image (colors, design, etc.) that is unique, stands out and clearly differentiates you from direct competitors and substitute products.
- Have a product(s) that people buy consistently so that you get high lifetime value for customers who keep purchasing from you.
- Develop your own e-commerce site with content about product(s), company, founders, etc., which is transparent and tells a good compelling story about the product, founders, etc. Optimize it for all platforms (desktop, mobile, tablet). Continue Reading…