Posts Tagged “Retail”
Posted by Ed in Business, Events & Travel, Home, Reviews, Weather, tags: Branding, farm, Food, Fundraising, Haxlr84, Kickstarter, Loyalty, mobile, Pebble, Retail, snowpack, TV
On the Calendar
I will be at Naturally Boulder’s Spring Fling event this Wednesday, May 23, 2012
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Consumer Products
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- What if Your Life Could be More Engaging Than Television? ow.ly/b1uir Great friggin’ post by one of my favorite writers.
- Our extremely low snowpack in Colorado – 11% of normal statewide. Click link to see image:ow.ly/aXTdF
 Recent picture with my lovely wife
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Posted by Ed in Animals, Business, Reviews, tags: convenience stores, Dollar stores, farm, Fashion, Hot Sauce, Retail, Tetra Pak, Venture Capital, Wal Mart
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Products (food, farming, pets, outdoor, technology)
- C-Stores Morphing into QSRs: ow.ly/ajdaG
- Dollar Stores Take On Wal-Mart, And Are Starting To Win: ow.ly/alKAL I’ve never sold to them; can’t remember when I was last in one
- RT @i2packaging: Tetra Pak is looking at entering #food & #wine markets; if done “properly” could account for 60% of company sales….
- RT @retail_sails: The Black Ops of #Retail: How startup predict what consumers want even before the product exists bit.ly/IkArjR
- A potential source of capital for start-ups and small companies in the CPG space.ow.ly/anfN7
- Introducing The Shops at Target: ow.ly/anXFtThis is interesting. Target using its estate to become more like a mall.
- RT @retail_sails: Expect more famous#retailers to disappear amid ‘strategic failure’ of big-box model bit.ly/HYuCMp
- The top 10 fastest-growing U.S. industries (Hint: Think hot sauce): ow.ly/aqo7h
- Is Retail Quietly Trending Away From Bricks and Mortar? ow.ly/asm6T Some insightful comments to this question
- ow.ly/asn99 I don’t work in fashion, but am fascinated how this industry shrinks concept-to-market timelines. Any lessons for food?
- Neat: “New Farmers Market to Include Small-Scale Backyard Farmers” bit.ly/I89C69 cc @EdibleSF @BKHomesteader@SlowMoneyNYC #urbanag
- Trend Briefing’s monthly: ow.ly/avDGa Covers retail trends.
Dogs
- These bulldogs know how to have fun:ow.ly/apKxq Awesome video!
Training (run, ride, hike, alpine-telemark-XC ski, shooting, weightlifting, rock climb)/Outdoors/Health/Food/Weather/GPS
- Mystery of the disappearing bees: Solved!ow.ly/aniAC This is significant.
Miscellaneous
- RT @brandchannelhub: What Makes Pebble the Most Successful Kickstarter Project Ever:bit.ly/JbkAoK This is amazing!
- Wefunder.com: ow.ly/apN4M In the crowdfunding space for start-ups.
- Got my access to Google Drive! I may have to say goodby to Mozy, who has been my 90 gigs backup source for 3 years now. Follow-up: Won’t work as backup, as it appears MS Office files are converted to G Drive files.
LinkedIn/Quora Answers
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Posted by Ed in Animals, Business, Reviews, tags: Amazon, EDLP, farm, Food, goals, local, mission, NDA, non-disclosure agreement, REI, Retail, Starbucks, strategy, vision
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Consumer Products
Dogs
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- We finally cut the satellite/cable cord per this article: ow.ly/9KdUM Using combo of digital over-air, online and Netflix
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Posted by Ed in Business, Reviews, tags: cable, Chipotle, cocoa, Gluten, Hershey, meat, mobile, packaging, print-on-demand, Retail
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General-Uncategorized
- Data point: How shoppers are using their phones: ow.ly/9knW2
- Good comments on recommended print-on-demand (POD) publishers here, for anyone doing self-publishing, like me: ow.ly/9jEZR
- RT @dhgisme No, You Can’t Pick My Brain. It Costs Too Much: onforb.es/A35iLn Advice worth following.
- Your Guide to Cutting the Cord to Cable TV (Updated 2012 Edition): ow.ly/9fBPW Great guide!
Retail/CPG (Consumer Packaged Goods)
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There was an article earlier this week titled, “Why Amazon Needs Stores“. In summary, the article states that Amazon needs a distribution channel for brand experiences as opposed to simply products. I would agree with the statement for many products. The best example I can think of are outdoor retailers, which have made their stores destinations packed with activities that allow consumers to test out products. REI and Cabelas are great examples.
 Inside of REI Denver with the climbing wall So, what’s Amazon’s brand experience at retail? Most likely its Kindle product, which the article states and I agree. Apple has done a great job with its stores in creating a great brand experience and I think Amazon is moving in the same direction.
But what about other products, like food and consumables, which is where I do most of my work? How can a manufacturer or brand create a brand experience for these products at retail to help motivate sales? Its stretching it to say that food brands can create a retail experience on a level equal to outdoor or electronics products. However, here’s a few ways to think about how to maximize brand experience at retail:
1. Packaging: stand out and differentiate to grab the customer’s eye, either with colors, size or packaging format (i.e.: glass jar vs. carton vs. plastic);
2. Messaging and Call to Action (CTA): have compelling messaging on packaging to interest consumers; include CTA’s that drive them to use their phones right there in the aisle to visit the brand’s mobile enabled webpage to learn more about the product or receive valuable offers;
2. In-store signage: take advantage of any cost-effective opportunity to grab attention via shelf tags, posters, etc;
3. Multiple in-store locations: where can the product be sold? In the aisle, on an end-cap or stand-alone display?
4. Store-prepared foods: sell the product to the retailer who can use it in its own store-prepared foods or when it teaches cooking classes;
5. Sampling: I rarely recommend sampling because it is very expensive, but it can be very effective;
6. Advertise in store circulars: try ads in store circulars or other store-sponsored advertising mechanisms.
So, depending on the product, there could be many ways to really maximize a consumer’s experience with it in stores.
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