EdSoehnel.com

Posts

• How small food start-ups can do business with Costco (subscribers only)
• The importance of knowing where a consumer category is going
• Recent data shows importance of online presence for CPG brands

Links

Retail/CPG (Consumer Packaged Goods)

• Supermarket tricks that make us spend moreeasttexasreview.com/2012/01/superm… #shoppermarketing #retail
• Study Shows Direct Correlation Between #CPG #Brand Website Usage and In-Store Purchase Behavior bit.ly/yGVRk1 #retail #ecommerce
• RT @focusonretail: Top Retail Trends 2012 – Who Do Your Customers Trust? The Surprising Answer bit.ly/wBHzn9 #Retail #Marketing
• Endorse raises $ 4.25 mm; solution for tracking offline purchases:ow.ly/8Lrq1 via @keith_rng
• Colorado is finally getting a Trader Joe’s: ow.ly/8LdWm

Training (run, ride, hike, alpine-telemark-XC ski, shooting, weightlifting, rock climb)/Outdoors/Health/Food/Weather/GPS

• Carbs are Killing You [Infographic]: ow.ly/8RN7h via@foodtechconnect Nice graphic.
• Lots of snow today for us – around 15 inches. Avalanche danger along Front Range is high. See danger rose image: ow.ly/i/rwLo
• Ramen Data: Mouth to Anus | Food+Tech Connect: http://www.foodandtechconnect.com/site/2012/02/01/ramen-data-from-mouth-to-anus-m2a-smartpill/
• Sled dog race from Wyo. to Utah under way: http://www.standard.net/stories/2012/01/30/sled-dog-race-wyo-utah-under-way - something I want to try

I always record the precipitation we receive at the house and recently did some annual totals to see where we ended up relative to average.  I look at annual precipitation from October to October, because that month is usually when we get our first snow of the season. Since we received our first snow of the season On October 4 of this year, I went back a year to the October 4 2010 as my starting point.  In order to convert snow to water equivalent, I use 8% multiplied by the snow received.  Its not exact, but probably good enough to get a ballpark figure.

Here’s the results:

• Rain:  9.41 inches
• Snow:  47.75 inches
• Total precipitation/water equivalent:  13.3 inches
• Average for Sedalia, CO:  18.25

We were only at around 72% of average, which actually is better than I thought because it seemed like it was a dryer year.  If you go 30 miles west of us, the mountains received record precipitation for the year due to the La Nina event.  And, if you go 50 miles north of us, they too, received above average precipitation.  We seemed to be just south of the dividing line for that above average moisture.

With La Nina returning this year, although not as strong as last year, according to early forecasts, we might have another dry year, but you never know.

Below are data graphs I’ve included.

Our road trip over Christmas included a 1 day 17 hour drive to California to the parents house – 4 days there – and a 3 day return trip through the Grand Canyon, Monument Valley and Arches National Park. Photos and a Google KML map below.

Colorado to California

California

Grand Canyon

Monument Valley

Arches National Park

Click to download a Google Earth KML file of our route.

Video of me plowing the driveway.

2009_10_29_October_Snowstorm from Ed Soehnel on Vimeo.

Video of the dogs playing.

2009_10_29_October_Snowstorm_Dogs_Playing from Ed Soehnel on Vimeo.

Pictures below.

There are 2 pieces to this video. The first one was taken in August before I had started working on the driveway. The second piece was taken this weekend following completion of phase 1 work on the driveway, which was to channel water off of it to stop erosion.

2009_10_24_Driveway_Work from Ed Soehnel on Vimeo.

Pictures below of driveway work as it was getting completed.

Pictures from recent snow storm. We received about 6 inches.

Pictures from the NACS show in Las Vegas October 21 2009. I flew in day before to setup booth and worked the first day and flew home in the evening.

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