EdSoehnel.com

My Posts

• Started Interval Training This Week

Links and Selected Social Stream Activity

CPG and Retail

• What technologies or companies are going to get people to use their smarthphones in-store while shopping? http://j.mp/p1nkVQ Good answers.
• RT @retailxpert: Wholesale-to-retail heading hyper-local. My latest blog article. http://bit.ly/oS0ZfU
• here today, gone tomorrow: http://j.mp/niymm2 Brands and diminishing shelf space
• What are some cheap, effective ways to conduct consumer research? http://j.mp/rmSmQc I added a response
• Find a cheaper way to make/source a product than your competitors. Not an original idea, but effective execution.http://j.mp/o7paqK
• RT @retail_sails Retailers must change the way they think about and build their #brands, or face extinction http://sgp.cm/cd0b77 #retail
• RT @pHammerbeck RT @retailgeek: 93% of sales occur offline in a#retail store, but 80% of consumers research a product online first http://s
• Why Online-to-Offline Integration is the Next Wave of E-Commerce Innovation: http://j.mp/qqqWKA
• @retailecologist Thx. Wondering how retailers will compete with online, especially if online starts same-day delivery in metro areas.
• Groupon meets the outdoor segment? Cool home page picture: http://j.mp/p69Gzw
• More good QR code best practices: http://j.mp/pVV6YD
• Some good points about using QR codes in smart ways: http://j.mp/pfoE1N
• Big US chains begin to ‘shrink’ their stores: http://j.mp/nDuM82Trend in retail.
• Fresh crop of farmers markets is springing up nationwide: http://j.mp/qYZCiv Another way to sell to the consumer, even for CPG’s.
•  The case for in-store navigation:  https://plus.google.com/113284824893630591242/posts/Ed7UazXHcZP

 Publishing

• RT @johndep: Amazon Quietly Launched a Kindle Social Network http://zite.to/naVGE7  Q: How can book authors use this for marketing?

This Week’s Post and Activity

I’ll be presenting a short case study on a local company I recently met in the natural food -gluten-free sector.  I also sent off to the editor last week a book my wife and I will be publishing in February 2012.  I am learning a lot about publishing, both print and e-book.  We are working on the marketing strategy now.

For Fun

A few images I took last week.

Romeo our Viszla at Garden of the Gods

Sunset off the west balcony at home

My Posts

How This Company Gets to the Next level

Links and Social Activity Stream

CPG & Retail:

• How can e-commerce retailers build a “lifestyle brand” around their site?: http://j.mp/mPY7ujInteresting question and good answer
• What factors could cause a profitability decline in a retail business? http://j.mp/p90D2K
• Would this different business model for supermarkets work? http://j.mp/rdVq3j
• What’s more desirable to a consumer than free? http://j.mp/qcwCDv
• What are some examples of consumer products that create high switching costs for the consumer? http://j.mp/r1zKIX
• Retailers’ last frontier under siege:http://j.mp/oQzCKB

Other:

• Measuring Social Media ROI & Goal Conversions with Google Analytics 5:http://j.mp/qqkhBy Excellent post!
• Are you backing up your blog and other social sites? Here’s how… - 

This Week’s Post and Activities

CPG Success with Digital Retailers:http://j.mp/ne4K1T I recommend Brands/CPG attend this webinar.  I will be attending.

I have a shortened week coming up with family traveling to visit, so not sure if I can get a post in or not.  If I do, look for it on Friday.

For Fun

We had Daisy stay this past weekend.  She is a Vizsla, just like Romeo.  Included below is some quick video of them playing.  Daisy has the collar.

Mobile phone video of the two playing.  Berin marks and we can’t find our doggy diaper, so instead have a makeshift one using an old t-shirt.

Video of me plowing the driveway.

2009_10_29_October_Snowstorm from Ed Soehnel on Vimeo.

Video of the dogs playing.

2009_10_29_October_Snowstorm_Dogs_Playing from Ed Soehnel on Vimeo.

Pictures below.