EdSoehnel.com

Last Week’s Posts and Activity

• Should They Take The Order? My 3 Perspectives on an Article in the June 2011 issue of Inc. Magazine
• Doing Something With All The Wood We Have
• 3 Alternative Sales and Marketing Ideas for Small CPG Food Brands
• Two Sermons I Enjoyed

Links and Selected Social Stream Activity

CPG/Retail

• Digital shelf level signage is increasing efficiency for retailers while improving the customers in-store experience.  instoretrends.com/index.php/2011…
• RT @InStoreTrends: Retailers incorporating space in their stores devoted to luring you in!   instoretrends.com/index.php/2011…
• Publishers Doing an Apple End-Run to Deliver to iPad:   https://plus.google.com/113284824893630591242/posts/LuXaqYvphuE
• RT @brandchannelhub: Kraft Seeks Emotional Triggers to Purchase:  http://j.mp/ru5OAy
• Anyone have experience selling through www.foodzie.com or www.abesmarket.com? More context at this link:  http://j.mp/ob1pAv
• A digital marketing idea for online sellers: http://j.mp/qHIIh7 I read this in Inc Magazine
• RT @retailgeek Consumers 4X more likely to shop a #retailer when they feel an emotional connection  http://j.mp/oBnmpp
• How can small brick and mortar retailers compete with Amazon? http://j.mp/oKvRTT Great question and answers.
• Comparison in Kiosk Based Retailing: Best Buy, Aldi, and Stop & Shop | InStore Trends:  http://j.mp/qizbi4 I like the Aldi example
• Private label a threat in your category?  http://j.mp/oKCB3n
• Walgreens’ “Nice!” Private Label  https://plus.google.com/113284824893630591242/posts/DgEjnkSrAxS

Outdoor

• Anyone seen this? Just read about it. I plan to review some of season 1 clips; looks like good entertainment.  https://plus.google.com/113284824893630591242/posts/B44h6fUaFZs
• RT @REI: Dread downhill portions of your hikes? This lace-tying technique saves your toes & puts fun back in downhill:  bit.ly/nTBxzT
• Nation’s weather extremes may be the new normal:   https://plus.google.com/113284824893630591242/posts/WMvxMLbjTCh

Publishing

•  My answer on @Quora to: How much should I pay for a content editor for my 60,000 word novel I…http://qr.ae/7KJiu

Other

• Insightful post about Google+ and how it might be different than Facebook.   https://plus.google.com/113284824893630591242/posts/e6DDXSLYcEW
• I don’t do any business in emerging markets, but I liked these answers. http://www.quora.com/How-do-you-tap-into-the-new-middle-class-consumer

Sunday afternoon I was sitting on the back deck looking east and spotted a funnel cloud coming down from a storm that was gathering east to us. It was a ways off and a ways up. I snapped it with my cell phone, so image is not the best. We see funnel clouds about once a year and I was lucky to have grabbed a picture of it as this particular one fizzled after only a few minutes.

From 2010_Misc

This past summer was not quite all about working on the new house and property.  I did take some time in outdoor activities.

Biathlon

Since the property did come with a little shooting range on it complete with timbers as a backstop, no doubt I take advantage of that little gem.  I try to get out once per week and usually take my .22 biathlon rifle and do some running and shooting.  Some targets below I scanned for safe-keeping.

From 2009_Misc

From 2009_Misc

From 2009_Misc

Rock Climbing

From 2009_Misc

I’ve owned a pair of rock climbing shows for 20 years. They have never gotten much use. I don’t own other safety equipment, so my rock climbing has always been staying very close to the ground and going horizontal versus vertical (called Bouldering). I really enjoy it and I now do it at least once per week on our big rock chimney. Maybe after I get our main barn repaired, I can build a climbing wall on it.

From 2009_Misc

Local Area

We have not checked out our local area too much for hiking and biking activities. I am slowly building a map of stuff I find via online research. In the future, we’ll start to do more of these activities.



View Local_Points_to_Checkout in a larger map

Weather

I am a weather nut and love Wunderground for all the weather data and maps it puts at our fingertips. We’ve had a very active summer thunderstorm and monsoon season, so its been pretty wild watching storms come rolling through. The house was hit by lightening twice (minor damage the first strike, but after that, we installed lightening rods), we were hit with 1 inch hail in one storm and I saw a tornado funnel cloud. It did not touch down, but was my first tornado experience. I took two images of local area thunderstorm activity from Wunderground. The little black squares represent lightening strikes. The second image shows a storm that was bearing down on our house and the purple triangle represented a tornado signature. The storm veered north and ended up missing us and also weakened.

From 2009_Misc

From 2009_Misc