Who is Ed Soehnel?

I develop, launch and grow consumer product companies, which can also be referred to as business-to-consumer (B2C) and/or business-to-business-to-consumer (B2B2C) companies.

My background includes one company from startup to $100 million, another to $50 million, a third to $25 million and my current company is niche focused in 6-figures. Previous to these companies, I sold one technology company and crashed two other startups.  I continue to work on consumer product startups,  either on my own, with partners, or helping others as an advisor or consultant. I may also be employed from time to time with companies. I also founded and run a startup incubator for consumer product companies.

I live on a farm in Colorado with my wife and dogs.

How To Get The Best Use of my Content and Knowledge

Review my free content about how to develop, launch and grow your consumer product company.  You can also do text searches via the dialog box top right and check the sitemap for a complete listing of my content. I have organized my content as follows:

    1. Long Form Content: includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company.
    2. Visuals:  consolidates the infographics and diagrams that I include in my posts.
    3. Downloads:  consolidates the downloads I make available in my posts.

My Products, Services and Activities

I work with consumer product companies in the following ways:

  1. Startups can join Basecamp InQb8r, a free online platform for consumer product startups. It is designed to teach the best strategies and tactics for growth and provide resources to people on how to develop, launch and grow a consumer product company through methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers, resellers and investors, with less risk.  Access it here.
  2. Companies hire me to help them develop, launch and grow.
  3. I serve as an advisor to startups.
  4. I develop, launch and grow companies that I co-own with partners. I currently co-own a business in the pet category and one in communications tower leasing (this second business is completely out of my focus but I started it because a compelling opportunity arose and is easy to manage on the side).

If you seek help growing your company, please contact me. If you have any other questions, please contact me.