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MetricsResults
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Media Fee $ 50,000
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AOV or CLTV $ 150
Average Order Value or Customer Lifetime Value
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BE/Orders 333
Breakeven in Number of Orders
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Calls/Visits10%
Calls to your call center or visits to your website
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Conversion4%
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Total Response Required 83,333
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Response Rate5%
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Unique Impressions/Viewers Required 1,666,667
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Unique Impressions/Viewers Offered by Network
 300,000
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Over (Deficient) (1,366,667)
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