This is a creative way to create demand for a product with no marketing using a custom app, a few select influencers and scarcity. Why is this important? While custom apps and influencers may be out of reach for startups or small companies, scarcity can be a huge lever to creating demand that anyone can employ.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!