How Adidas is using micro-influencers




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This is a creative way to create demand for a product with no marketing using a custom app, a few select influencers and scarcity.  Why is this important?  While custom apps and influencers may be out of reach for startups or small companies, scarcity can be a huge lever to creating demand that anyone can employ.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


2017-08-21T13:42:13+00:00By |Categories: Micro Content|Tags: , , , |0 Comments

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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