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Lean & Agile Framework

My Growth Stack is the road map for developing, launching and growing a consumer product company.

I developed my Lean & Agile Framework to be the operating manual to help support executing on the Growth Stack.

It is a large collection of content, methodologies, processes, tools, spreadsheets, diagrams, resource lists, research, data and software, organized to take a startup from idea to $50 million in annual sales.

My Framework is organized into eight core sections and three additional sections, with more than 45,000 words in 180 pages of content.  In addition, there are more than 40 tools in the forms of models, spreadsheets, SOPs (standard operating procedures) and diagrams.

If you have not already done so,  please view my FREE workshop that teaches the basics about my Growth Stack.

I have priced out access to the whole Framework and the individual sections on their own from this page.  I have deliberately priced access to be extremely affordable in almost any country and marketplace. Please see my FAQ’s page for more about my pricing.

All the individual sections of the Lean & Agile Framework bundled together.  Purchase this option and you get the entire framework.  

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group
  • Optional:  includes application for additional advisory services

Lean & Agile Framework Sections

I have priced access to individual sections because for some startups, all they need is very targeted knowledge.

Section 1:  Strategy

Before starting your company, achieve alignment and fit between your goals, brand pillars, category/product selection and target market

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 2:  Systems

Implement the right technology and processes so that growth is easier to manage and scale

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 3:  Product Development

Develop “WOW” products that capture attention, perform competitive research, determine positioning, overcome sales objections, determine value propositions and document risks

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 4:  Finance

Pricing, cost of goods sold (COGS), accounting, budgeting, forecasting, fundraising and all things finance-related

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 5:  Production & Logistics

Supply chain, production, logistics and warehousing

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 6: Marketing

Organize marketing so you have a detailed framework to know what kind of marketing to create, why, when to deploy it, and where to deploy it

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 7: Resellers

Sell through retailers, distributors, drop shippers, affiliates and others

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Section 8: Support

This section is a basic high level checklist for support areas to build out the company

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Pitfalls

Keep an eye out for the bumps and potholes in the road. I keep a list of ones that have tripped me up in the past so I am less likely to make them again

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Investment Criteria

If you are a serial entrepreneur like me, or want to ever consider starting another business when you move on from your current business, or want to consider investing or partnering with someone, then you really need to have a set of criteria that helps you narrow down what you will consider

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Trends Analysis

I try to stay on top of trends so that I can best anticipate the future and how my company will fit.  The last thing I want is to get disrupted and see my company suffer because I did not anticipate future changes and plan accordingly. Or, miss opportunities because I am not paying attention to trends

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Supporting Software

Framework Tools

Some people are just looking for my tools that are part of the Framework – the models, spreadsheets, SOPs (standard operating procedures) and diagrams

Purchase includes:

  • 365-days of unrestricted access, including all updates that I make to this section
  • Lifetime membership to the Consumer Products Growth Secrets private Facebook group

Workshop Downloads

The free downloads below are in context of my free workshop, The best growth approach for consumer product startups and product launches. Go there first and then come back here to get these free downloads.

Lean & Agile Framework Overview and Content Structure

Add this item to cart to receive a link to download this document

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

Add this item to cart to receive a link to download The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

I have more under the hood that I am working on to help consumer product startups develop, launch and grow at less cost with top selling products.  Please subscribe to my emails to be notified when I launch them.  Scroll down to subscribe.