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A new breed of retailer emerging, born online and this one using Amazon’s fulfillment capabilities to deliver direct to consumer. Why is this important? Retail is not dieing or dead, just changing to favor those with online capabilities already built and where moving offline becomes easy. This is an interesting way to use Amazon’s FBA/Fulfillment infrastructure.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!