This article looks at a few of the biggest and most successful direct-to-consumer startups.
Nothing earth shattering in this analysis, but you might want to review to pull out things that speak to you about your startup.
I pulled out the following key elements for me:
- reduce friction to purchase;
- use influencers and affiliates;
- use scarcity to motivate purchases;
- provide exceptional customer service.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!