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This article looks at a few of the biggest and most successful direct-to-consumer startups.

Nothing earth shattering in this analysis, but you might want to review to pull out things that speak to you about your startup.

I pulled out the following key elements for me:

  1. reduce friction to purchase;
  2. use influencers and affiliates;
  3. use scarcity to motivate purchases;
  4. provide exceptional customer service.