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This article looks at a few of the biggest and most successful direct-to-consumer startups.

Nothing earth shattering in this analysis, but you might want to review to pull out things that speak to you about your startup.

I pulled out the following key elements for me:

  1. reduce friction to purchase;
  2. use influencers and affiliates;
  3. use scarcity to motivate purchases;
  4. provide exceptional customer service.


I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!