About Ed Soehnel

I am an ENTREPRENEUR in the early-stage and lower middle-market (0-$50MM) B2C and B2B2C marketplaces, and an INVESTOR across all sectors, industries and asset classes.. More about me here.

Before you try to increase your willpower, try to decrease the friction in your environment

2022-05-26T14:55:49-06:00By |Categories: Inspiration|

Before you try to increase your willpower, try to decrease the friction in your environment. James Clear

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Consumers don’t want more choices, they want more confidence in the choices presented

2022-05-21T16:02:54-06:00By |Categories: Inspiration, Uncategorized|

The average American adult makes 35,000 decisions every day — from what we wear to what size coffee we order. Each decision puts some degree of strain on our mental capacity. As the day goes on, we get tired and stop wanting to make decisions. It’s called decision fatigue. The biggest mistake we make in [...]

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Are you solving problems at the branch level or the root level?

2022-05-05T15:14:22-06:00By |Categories: Inspiration|

"Remove the branches of a thorn bush today and you'll avoid a scrape this year. But next year, you'll face the same problem again. Remove the root of the bush today, and the entire plant will die. Are you solving problems at the branch level or the root level?" James Clear

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To take advantage of your brain’s natural gardening system, simply think about the things that are important to you

2022-05-02T05:59:32-06:00By |Categories: Inspiration|

Your gardeners will strengthen those connections and prune the ones that you care about less. It’s how you help the garden of your brain flower. See more here.

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