About Ed Soehnel

I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

How do you find customers who will pay the highest price for your products?

2020-05-03T09:47:51-06:00By |Categories: Marketing, Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. Here’s how I would go about finding customers who will pay the highest price for my products. Direct-to-consumer (DTC) The first thing I would do is create high quality products that customers will rave about. I would create a highly polished brand that looks good [...]

How do simple products with little to no differentiation get in major supermarkets?

2020-04-30T11:03:11-06:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows. The only ways I can think of where this happens is as follows: the existing supplier/vendor is doing a terrible job servicing the retailers and the category buyer is looking for a new vendor to replace them (for example, constant stock-outs, [...]

To make something great, the right way is the hard way

2020-04-24T12:05:48-06:00By |Categories: Inspiration|

Comedian Jerry Seinfeld on what it takes to make something great: INTERVIEWER: You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could McKinsey or someone have helped you find a better model? SEINFELD: Who’s McKinsey? INTERVIEWER: It’s [...]

Quarterly Updates: The best of the best for Q2 2020

2020-04-23T10:50:37-06:00By |Categories: Quarterly Updates|

Quarterly updates include a curated list of the best content, tools, resources and news that I have published or found elsewhere, geared towards helping companies develop, launch and grow in the consumer goods marketplace. Quarterly's are built during the course of each calendar quarter. Click here for past Quarterly issues The evolving [...]

The evolving consumer product retail landscape and how consumer goods startups can best take advantage

2020-03-17T09:48:43-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving consumer product retail landscape is like Zooka, not stopping for anyone or anything. This post is summarizes the evolving state [...]

People will forget what you said people will forget what you did but people will never forget how you made them feel

2020-03-13T11:02:52-06:00By |Categories: Inspiration|Tags: , |

People will forget what you said People will forget what you did But people will never forget how you made them feel. Click Here To See All Of My Inspiration Posts

On persistence and luck

2020-03-13T10:56:56-06:00By |Categories: Inspiration|Tags: , |

The American entrepreneur and investor Sam Altman on persistence and luck: "A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are. People have an enormous capacity to make things happen. [...]

Consumption leads to thoughts leads to action – make better consumption choices

2020-03-13T10:56:43-06:00By |Categories: Inspiration|Tags: , |

Your actions are a consequence of your thoughts Your thoughts are a consequence of what you consume. And in the modern age, what you consume is largely a consequence of how you select and refine your social media feed. Choose better inputs. Get better outputs. Via James Clear [...]

All the good stuff happens when we act even if we don’t know for sure

2020-03-13T10:47:04-06:00By |Categories: Inspiration|

Seth Godin said "All the good stuff happens when we act even if we don’t know for sure" Take the plunge. That's Loki in this clip showing us how its done. Click Here To See All Of My Inspiration Posts