About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Why do some retail brands fail?

2019-11-05T05:21:07-07:00By |Categories: Resellers|Tags: , , , , , , , |

This is a question I was asked to answer on Quora.  My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]

Pemmican Food Startup #2: develop alignment between the founder and the startup

2019-09-12T15:26:57-07:00By |Categories: Pemmican Food Startup|Tags: , , , , , , |

This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup.  I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]

Pemmican Food Startup #1: Organizing high level ideas and setting initial list of tasks and goals

2019-09-12T08:03:37-07:00By |Categories: Pemmican Food Startup|Tags: , , , , , , , , |

This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup.  I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]

Pemmican Food Startup – Start here for an overview of this project

2019-09-12T16:48:55-07:00By |Categories: Pemmican Food Startup|Tags: , , |

I've had for some time the idea to create a consumer brand for pemmican products and want to try bring this idea to reality.  I am starting with almost a clean sheet, with only some ideas for the business and some rudimentary product formulations that I have slowly been playing with for a while. The [...]

How has your brand used consumer insights to inspire product innovation?

2019-09-10T15:32:29-07:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows.  I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]

How much of a role does the packaging of a product play in its sales?

2019-08-22T13:02:30-07:00By |Categories: Marketing|Tags: |

This is a Quora question I was asked to answer.  My answer is as follows. From a functional perspective, yes. But that I think everyone knows that. If you are talking about protecting the product such that when the user opens the packaging, it is what they expect, of course your packaging is important. But [...]

Zooka’s first walk around the farm included an off-lead recall in slow motion

2019-09-12T16:39:05-07:00By |Categories: Photography|Tags: , , |

This is Zooka's first walk around the farm after we brought him home from the breeder in North Carolina.  This clips includes slow motion video to capture his movement. I also love the Colorado sun, sky and clouds for more background and contrast.

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

2019-07-27T17:14:03-07:00By |Categories: Resellers|Tags: , , , , |

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]