There are two things this company is doing. One is using events to create an emotional connection between the product - music - and the end consumer.   Events provide experiences, and experiences are what touch our emotions that can create powerful bonds between us and a product. Second thing they are doing is promoting discovery.  [...]

This is a high level overview geared towards large CPG firms, but still good to cover and capture some learnings for small brands.

This is an excellent article summarizing the different branches of AI, where they are most applicable, and use cases. I copied out parts of the article and pasted below that are relevant to consumer products. But it is still recommended to read the entire article. AI-driven logistics optimization can reduce costs through real-time forecasts and [...]

I highly recommend subscribing to this list put out by Scott Galloway at L2.  Scott writes about consumer products in the context of consumer trends. In this particular email he talks about subscription/recurring revenue models and how they command a higher price to sales value in the marketplace. That is the case for many brands [...]