About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

2017-12-08T12:23:26+00:00 By |Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not managing large brands. So, I really have no clue if brand advertising is relevant or not because I have almost [...]

Stitchfix secrets and takeaways for consumer product startups

2017-12-08T11:22:29+00:00 By |Categories: Micro Content|

This graphs says it all.  Incredibly low marketing spend relative to sales.  How do they do this?  Its called retention marketing.  They manage to acquire and keep customers and remarket to those customers so effectively that they are able to grow the customer lifetime revenue on each customer. On average, I spend less than 5% [...]

Marketing campaign goal metrics model, hidden truths in Internet searches and manipulation vs persuasion

2017-11-30T08:10:52+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company; Hidden truths in Internet Searches; Personal commentary on the line between manipulation and persuasion. Micro Content Hidden truths in Internet Searches Long Form Content Marketing [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

2017-11-28T13:25:12+00:00 By |Categories: Downloads, Finance|Tags: , , , , , , , , , , , |

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most important variable in the finances is the marketing spend. Even if your other expenses are high or way out of [...]

Retention marketing methods and getting through a recession and the rough ride ahead

2017-11-14T11:48:41+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: Retention marketing methods for consumer product companies How entrepreneurs can get through a recession and the rough ride ahead Basecamp InQb8r Updates Personal commentary on unintended consequences Long Form Content Retention marketing methods for consumer product companies Outlook Content How entrepreneurs can get through a [...]

How entrepreneurs can get through a recession and the rough ride we have ahead

2017-11-14T11:26:49+00:00 By |Categories: Outlook|Tags: |

We're in for a rough ride, folks. At present, the U.S and world econpmy is generally doing well. But there are massive imbalances building, mainly through debt (government, corporate/business, personal, unfunded pentions obligations, margin debt), but also through things like delayed infrastructure upgrades and improvements. Couple these with unfavorable demographics in especially the developed world [...]

Retention marketing methods for consumer product companies

2017-11-14T10:49:34+00:00 By |Categories: Marketing|Tags: , , , |

I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to acquire new ones - like 5 to 25 times cheaper, depending upon your industry. My personal experience is that it [...]

Informal marketing survey, incubator updates, overturning a widely held idea on marketing and more

2017-10-31T14:38:42+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: Informal marketing survey:  what is working for you in marketing; Startup Incubator updates; Overturning a widely held idea on marketing; Smart billboards; Statistical significance in direct mail; A new brand selling to a distributor; Updates to my workshop on the best growth approach; Personal commentary [...]