The Flow of Money in a Consumer Product (infographic)
The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom. A customer flows from the top, acquired through marketing spend, and everything in between to deliver that product to them, with profit left over, and all the key metrics [...]
What are Honest Co.’s gross margins (and some rules of thumb for figuring this out)
This is a Quora questions I was asked. Here is my answer I did a quick search in my industry source and did not find anything that specific. Here are some quick metrics to make a guess: As of 2016, they are north of $300 mm in sales; Unprofitable; Raised $220 mm to date from [...]
How can a local retail store survive, or prosper, in the age of superstores and the Internet market?
This is a Quora question I was asked and here is my answer. I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly sell direct-to-consumer with my products, with one of my companies, I have location-based sales that while not pure retail, [...]
Review of Internet Trends 2017 Report in context of consumer products
I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per year growth. The market to sell online continues to grow, especially in developing and frontier markets, so digital products can [...]
What do I need to know if I want to be an egg distributor (especially) in South Jakarta?
I have a counter in pasar pd labu and currently thinking to have an egg distribution business.what are the things i should know before hand? e.g : where can i get source of egg? (agent/breeder) what kind of egg do i need to get? (i’ve heard padang egg, blitar egg) how’s the price fluctuation work? [...]
Do most mega supermarkets charge $10,000+ one-time fees for newly registered suppliers?
This is a Quora question I was asked and here is my answer. Yes, that is normal. Most major retailers charge up front fees, called slotting fees, some which can easily be high in the 5 figures. You cannot look at slotting fees without considering the whole range of retailer tradespend requirements and terms, because [...]
What is an effective way of creating a brand?
I want to create a premium accessories brand. Our products will be hand made from the highest quality materials. I have already created the designs of the products, but I wanted to hear about the different ways of creating a brand and standing out? This is a Quora question I was asked and here is [...]
What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?
This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You want to know what you need to do to ensure a successful launch. In comparison to consumer products in general, [...]
