About Ed Soehnel

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Overturning widely held ideas: Visual attention drawn to meaning, not what stands out

2017-10-17T14:16:56+00:00 By |Categories: Micro Content|

This is really fascinating and could, as the study author says, make "a lot of people [i.e marketers...my addition] have to rethink things"  

New All-Seeing Billboard Uses Hidden Cameras to Show Ads Based on Age, Emotions

2017-10-17T14:05:37+00:00 By |Categories: Micro Content|Tags: , |

This does not surprise me, as we've had neuromarketing through video analysis for a few years now.  Just not sure how targeted it will be to have such a huge billboard.  

Workshop updates, newsletter changes, The best productivity tool I use, 11 Habits of High Growth Companies and more

2017-10-15T19:55:37+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: Update to my workshop on the best growth approach for consumer product companies; Newsletter changes; The best productivity tool I use; 11 Habits of High Growth Companies; Are you in alignment with your investors? Revenue strategies in the early days of your consumer product [...]

The best productivity tool I use

2017-10-13T16:08:14+00:00 By |Categories: Strategy|Tags: |

I have a tool that I use weekly which has become the best productivity builder in not just my business, but my entire life. The tool is based on helping me capitalize on my most valuable resource, which is time. Most people, me included, wish they had more time, and as the years go by [...]

The secret to business success; finding channel margins from secondary research; fall color pics from Colorado

2017-10-08T12:10:24+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: The secret to business success One method for determining channel margins when you are not able to talk with industry insiders (spreadsheet model included) New Micro Content posts Colorado fall color pics The secret to business success Everyone defines business success differently, although universally, [...]

The secret to business success

2017-10-08T12:08:41+00:00 By |Categories: Strategy|Tags: , , , , , , , |

Everyone defines business success differently, although universally, it includes profits. When I ask people who are successful in business profits what is the one thing that they owe to their success, most say it comes down to this: try a lot of things, fail at most, but through all those failures, you find a few [...]

One method for determining channel margins when you are not able to talk with industry insiders

2017-09-27T12:58:53+00:00 By |Categories: Downloads, Finance|Tags: , , , , , , , , , |

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the importer have enough space to markup the price before CE retailers markups his own purchasing price? The answer is unknown [...]

Product reviews, on-demand webinars and more

2017-09-14T16:49:02+00:00 By |Categories: Email|

CONSUMER PRODUCT GROWTH SECRETS Hello, This email will cover the following: Product reviews: we need them to sell, but we have to sell first to get them...what is a startup to do? Webinar replay posted so anyone can watch at their convenience New Micro Content and Long Form Content posts Personal commentary on indoor and [...]

Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

2017-09-14T16:34:01+00:00 By |Categories: Marketing|Tags: , , , , , , , , |

It's the classic chicken or the egg...which came first.  We need product reviews to sell, but how do we get them if we have not sold?  Unfortunately, product reviews have been completely distorted in the marketplace from their original intent: The review has nothing to do with using it to improve products or offerings, which is [...]

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