About Ed Soehnel

I am a startup and growth company expert: sold 1, built 6, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

Quarterly Updates: The best of the best for Q2 2020

2020-04-06T18:48:27-06:00By |Categories: Quarterly Updates|

Notable Content, Tools And Resources Published In Q2, 2020 Quarterly's are built during the course of each calendar quarter from content I come across and/or publish. Click here for past Quarterly issues The evolving consumer product retail landscape and how consumer goods startups can best take advantage People will [...]

The evolving consumer product retail landscape and how consumer goods startups can best take advantage

2020-03-17T09:48:43-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving consumer product retail landscape is like Zooka, not stopping for anyone or anything. This post is summarizes the evolving state [...]

People will forget what you said people will forget what you did but people will never forget how you made them feel

2020-03-13T11:02:52-06:00By |Categories: Inspiration|Tags: , |

People will forget what you said People will forget what you did But people will never forget how you made them feel. Click Here To See All Of My Inspiration Posts

On persistence and luck

2020-03-13T10:56:56-06:00By |Categories: Inspiration|Tags: , |

The American entrepreneur and investor Sam Altman on persistence and luck: "A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are. People have an enormous capacity to make things happen. [...]

Consumption leads to thoughts leads to action – make better consumption choices

2020-03-13T10:56:43-06:00By |Categories: Inspiration|Tags: , |

Your actions are a consequence of your thoughts Your thoughts are a consequence of what you consume. And in the modern age, what you consume is largely a consequence of how you select and refine your social media feed. Choose better inputs. Get better outputs. Via James Clear [...]

All the good stuff happens when we act even if we don’t know for sure

2020-03-13T10:47:04-06:00By |Categories: Inspiration|

Seth Godin said "All the good stuff happens when we act even if we don’t know for sure" Take the plunge. That's Loki in this clip showing us how its done. Click Here To See All Of My Inspiration Posts

Data science strategy for CPG and consumer product companies: what is it, why all companies (including startups) need it and how to develop one

2020-02-17T19:20:00-07:00By |Categories: Systems|Tags: , , , , , |

In this post I am providing specific instructions for setting up a data science strategy for CPG and consumer product companies. It also includes the following tools: a downloadable template to use as a guide; a dataset of use cases for data in a CPG or consumer product company, to give you ideas for [...]

How do you calculate the ROI for channel sales?

2020-02-17T10:37:31-07:00By |Categories: Finance|Tags: , , , , , |

This was a Quora question I was asked to answer. I’ve not personally thought of or used ROI for channel sales, but I suppose you could. To be clear, when I think of channel sales in context of what I do, which is consumer products, I think of the retail channel, or a subset of [...]

What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?

2020-02-13T18:43:24-07:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked to answer.  My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]