In this post I am providing specific instructions for setting up a data science strategy for CPG and consumer product companies. It also includes the following tools: a downloadable template to use as a guide; a dataset of use cases for data in a CPG or consumer product company, to give you ideas for [...]
This was a Quora question I was asked to answer. I’ve not personally thought of or used ROI for channel sales, but I suppose you could. To be clear, when I think of channel sales in context of what I do, which is consumer products, I think of the retail channel, or a subset of [...]
This is a Quora question I was asked to answer. My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]
This is a Quora question I was asked to answer. Do you mean the return on ad spend ratio (ROAS)? I have never heard of “advertising to sales” ratio, but it probably means the same thing (revenue or sales divided by advertising spend…not to include media development costs or technology costs, just the costs to [...]
This is a Quora question I was asked to answer. My answer is below. There are many things that can make or break and online retail business but some key ones in my experience are as follows. Marketing Not understanding what your breakeven return on add spend (ROAS) is for each product by channel. This [...]
This is a question I was asked to answer on Quora. My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]
This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup. I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]
This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup. I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]
This summer was mostly consumed with our new Vizsla puppy, Zooka. [...]
I've had for some time the idea to create a consumer brand for pemmican products and want to try bring this idea to reality. I am starting with almost a clean sheet, with only some ideas for the business and some rudimentary product formulations that I have slowly been playing with for a while. The [...]
