About Ed Soehnel

I am a leading-edge technologist working predominantly in the DTC/B2C/B2B2C/consumer brands industry. More about me here.

Web3 For Consumer Brands: Update 10/31/22-11/6/2 – how a clothing brand is using web3 to facilitate customers creating their own micro-communities of fellow brand fans, which creates positive experiences for customers, which reflect back on the brand

2022-11-10T10:45:11-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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How to make meaningful connections in life and business

2022-11-05T05:51:50-06:00By |Categories: Inspiration|

Psychiatrist Mark Goulston on how to make meaningful connections in life and business: "Understanding a person's hunger and responding to it is one of the most potent tools you'll ever discover for getting through to anyone you meet in business or your personal life."

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Web3 For Consumer Brands: Update 10/24/22-10/30/22 – major advertising paradigms: pre-web1 and web1=branding; web2 = direct response; web3 = back to branding

2022-11-07T14:03:05-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/17/22-10/23/22 – quick and concise differences between web2 and web3 that are worth reviewing

2022-11-07T13:59:42-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/10/22-10/16/22 – Prada’s NFT release strategy, while pretty basic, is done on a regular schedule and delivers on expectations

2022-11-07T13:56:50-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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Web3 For Consumer Brands: Update 10/3/22-10/9/22 – Kith using dynamic NFTs that showcase their clothing items, which change with new items, and which holders can claim

2022-11-07T13:52:02-07:00By |Categories: Web3 For Consumer Brands Knowledgebase Updates|

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If you have the choice, always choose to sprint and then rest

2022-07-19T06:49:22-06:00By |Categories: Inspiration|

Most people are not wired to work 9-5—long periods of steady, monotonous work. If your goal is to do inspired, creative work, you have to work like a lion. Sprint when inspired. Rest. Repeat. Sahil Bloom

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You are tough when your mood is not dependent on your conditions

2022-06-24T14:30:48-06:00By |Categories: Inspiration|Tags: |

"Mental toughness is often portrayed as determination and persistence, but it can also be flexibility and adaptability. - I can be happy anywhere. - I can work with what I have. - I can have a good day with anyone. You are tough when your mood is not dependent on your conditions." James Clear [...]

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Science Has Confirmed That If You’re Not Outside Your Comfort Zone, You’re not learning

2022-05-30T06:34:23-06:00By |Categories: Inspiration|

Stability shuts down the brains learning centers.  Do hard things 70 percent of the time. 

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