This is a Quora question I was asked to answer. Do you mean the return on ad spend ratio (ROAS)? I have never heard of “advertising to sales” ratio, but it probably means the same thing (revenue or sales divided by advertising spend…not to include media development costs or technology costs, just the costs to [...]
Summary What a drastic change we all saw in Q1 with the onset of COVID-19. While my plans and goals for 2020 have had to be scaled back, I am still moving forward in my work. I had seven startups come through my incubator for a total of 33 since inception. Two of those [...]
This is a Quora question I was asked to answer. My answer is below. There are many things that can make or break and online retail business but some key ones in my experience are as follows. Marketing Not understanding what your breakeven return on add spend (ROAS) is for each product by channel. This [...]
This is a question I was asked to answer on Quora. My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]
This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup. I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]
This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup. I am using my Growth Stack roadmap and my Lean & Agile Framework, tools I have published online at my startup incubator to help consumer product startups. For the overview of this [...]
This summer was mostly consumed with our new Vizsla puppy, Zooka. [...]
I've had for some time the idea to create a consumer brand for pemmican products and want to try bring this idea to reality. I am starting with almost a clean sheet, with only some ideas for the business and some rudimentary product formulations that I have slowly been playing with for a while. The [...]
This is a Quora question I was asked and my answer is as follows. I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]
This is a Quora question I was asked to answer. My answer is as follows. From a functional perspective, yes. But that I think everyone knows that. If you are talking about protecting the product such that when the user opens the packaging, it is what they expect, of course your packaging is important. But [...]
