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Assume sales of items by retail channel in units per week per retail door.

  • Grocery: Baseline channel
  • Natural/Specialty:  2.5 x grocery
  • Drug: 1 x grocery
  • Mass: 10 x grocery
  • Club: 20 x grocery
  • C-store: 3 x grocery


I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!