Updates from Ed Soehnel: 10/1/19-10/14/19 – Media Operation+ Product is a way that some brands are being built

This post includes Basecamp InQb8r Platform Status & Updates from October 1-14, 2019

Feature image: the most and least controversial political stances a brand can take…get the report here.

Investor Access

It has been our plan to eventually make our Company Database available to outside investors, but not till 2020.  That has happened sooner than expected, as we were contacted by a corporate startup accelerator to access our data.  This means we are able to start earning revenue to help pay for our platform and the things we do to make it happen.

Application Status

• The Basecamp InQb8r platform is live and taking applications.

New Interviews

• This section name changed from Startups to Interviews.

Articles Published

• None during this period

Basecamp InQb8r Platform

Basecamp InQb8r members must be logged in to access the links below.

University Updates

All updates are recorded in the Changelog:

• Added updated notes to outdoor retailers in Retailers spreadsheet from industry insider colleague, Section 7-Resellers.

Knowledgeboard Updates

We added search capabilities by date range, which adds more context in search and members can search only what was added since the last time they visited.

New submissions:

• What issues to speak on, what to avoid, what consumers expect from brands
• How to do a startup in the outdoor category
• Television hasn’t died, the medium has changed
• The rise of mobile video commerce platforms
• Pop-up stores for retail distribution
• $570M in revenue — after just 15 months of operation
• Media Operation+ Product is a way that some brands are being built
• Some common revenue multiples on acquisitions/funding
• Drunk Elephant sells for 8x revenue, 100x funding raised

Data Platform Updates

Company Database

• We’ve combined database objects together (the Startup Database object and the Consumer Product Startup Category Leaders Object)  to make our platform more efficient, easier to search and make use of the data.  We renamed it to Company Database, rather than Startup Database, as it includes startups and consumer product companies that might be past startup stage but are growing (Basecamp InQb8r members and non-members alike).
• New companies added in Household Discretionary (Durable Goods), Food/Consummables, Kitchenware, Apparel and Personal Accessories, and Body Care. 

Resources Database

• New entries in the Resources Database. Login and filter the dataset by date range so you can see what has been added/changed since your last login.
• We have added an additional field to help categorize entries by product category.

Marketplace Database

• New Entries in the Marketplace Database. Login and filter the dataset by date range so you can see what has been added/changed since your last login.
• We have added an additional field to help categorize entries by product category.

Distribution Database

This database is newly added with two objects:

1. The Distribution Categories Database includes a list of distribution categories to help members think about where their product might be distributed.
2. The Distribution Database include a list of reseller/retail distribution companies.  This database is still in the initial development/data population phase as we pull data from our internal notes and put into the database.

Calendar Updates

See Calendar for details.

• Open office hours scheduled as follows:
  • Thursday, October 24. 10 am.
  • Thursday November 6, 10 am.