Updates from Ed Soehnel: 8/1/2020-8/14/2020: copywriting using AI is here and can dramatically reduce costs and time to test what works in marketing and sales

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset.

Platform Summary

It’s been fascinating to watch the development of AI to write copy, and it looks to be finally here and commercially viable.  The advantage is the ability to write a lot of different copy quickly in order to test and see what works.  Writing copy is time consuming and you never know what works until you do it and throw it out there.  But the ability to have AI do it quickly, with many variations, that can be deployed and tested quickly, dramatically reduces the time and cost to finding what works for marketing and sales.  See this article about a startup that is at the leading edge.

New Articles This Period

• What factors should I consider in deciding which product size to first launch?

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University Updates This Period

All updates are recorded in the Changelog:

• Sections 1 and 3: I added link to Trends Tools document that aggregates trend tools I find and use.

Knowledgeboard Updates This Period

New submissions:

• Interesting way of looking at target markets. See here.
• Detailed resource set on referral/affiliate programs (2020) ($)
• All about product drops (2020)
• Source for find competitor suppliers
• Copywriting using AI

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50% of the US population lives in the blue areas.