Updates from Ed Soehnel: 9/1/19-9/14/19 – Generation Z & how to market to them with unique arbitrage opportunity

This post includes Basecamp InQb8r Platform Status & Updates from September 1-14, 2019

Feature image: a graphic to help explain the use of the Growth Stack roadmap in a startup

Application Status

• The Basecamp InQb8r platform is live and taking applications. I have completed the move from my personal website and built out the platform with additional functionality and taken it out of beta.   For those of you that have subscribed to be notified when the platform is active,  please click here here for more information about Basecamp InQb8r, which has links to the application page.

Startups added

• The Pantry Concept, a retail grocery store startup modeled after successful concepts in Europe and other countries

Articles Published

• Pemican Food Startup – Start here for an overview of this project
• Pemican Food Startup #1: Organizing high level ideas and setting initial list of tasks and goals
• How has your brand used consumer insights to inspire product innovation?
• Pemmican Food Startup #2: develop alignment between the founder and the startup

Basecamp InQb8r Platform

Basecamp InQb8r members must be logged in to access the links below.  The platform is completely operational and I have taken one startup through my process for onboarding.

University Updates

All updates are recorded in the Changelog:

• Taking advice from Peter Diamandis and added to Section 8: Support a note to tap your network for people to help with your company.
• Included a new section on external leverage, Section 1: Strategy.
• Added additional resources for Dashboards (For KPIs and Metrics), Landing Pages, Funnels, Conversion Rate Optimization (CRO), SEO, UX/UI and Keywords & Search Phrases
• Added a checklist for setting up a brand new website with ecommerce and backend database mapping.

Knowledgeboard Updates

New submissions:

• Partnering and product collaborations for customer acquisition (2019)
• How Native went from $0 to a $100 Million acquisition by Procter & Gamble
• Business model details for subscription-based podcasting
• Hard cider margins and distributor information
• Generation Z & how to market to them with unique arbitrage opportunity

Data Platform Updates

New submissions.

• Additional Colorado-based investors added to the Resource Database.

Calendar Updates

• Upcoming open office hour dates on October 10 and October 24. See the Calendar Page for details.
• GrowMyFoodBrand – a free 7 day online training that will help you learn the business side of running a successful food company. Get your ticket to access this event before September 23