Blog2020-03-13T12:01:10-06:00

Blog

Articles published in descending order.

The evolving consumer product retail landscape and how consumer goods startups can best take advantage

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving [...]

People will forget what you said people will forget what you did but people will never forget how you made them feel

People will forget what you said People will forget what you did But people will never forget how you made them feel. Click Here To See All Of [...]

Data science strategy for CPG and consumer product companies: what is it, why all companies (including startups) need it and how to develop one

In this post I am providing specific instructions for setting up a data science strategy for CPG and consumer product companies. It also includes the following tools: a downloadable template to use as a [...]

What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?

This is a Quora question I was asked to answer.  My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack [...]

What is the advertising to sales ratio investors will look for in a direct to consumer e-commerce startup?

This is a Quora question I was asked to answer. Do you mean the return on ad spend ratio (ROAS)? I have never heard of “advertising to sales” ratio, but it probably means the same [...]

What are things that can make or break an online retail business (a specific niche retail business)?

This is a Quora question I was asked to answer. My answer is below. There are many things that can make or break and online retail business but some key ones in my experience are [...]

Pemmican Food Startup #1: Organizing high level ideas and setting initial list of tasks and goals

This post is part of an ongoing documentary I am publishing on my progress for developing, launching and growing a food startup.  I am using my Growth Stack roadmap and my Lean & Agile [...]