Blog2019-08-15T14:03:39-06:00

Blog

Articles published in descending order.

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends [...]

What happens to the connections a distributor has made with retailers for your product if you decide to replace him?

This is a Quora question on connections a distributor has made with retailers that I was asked.  My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you [...]

Making micro-production work profitably: an example of printing labels in house rather than outsourcing

I want to talk about micro production. For background, consumer products over the last 6 decades have largely been built on mass scale, producing as much of it as possible on a mass scale, [...]

I’m considering on starting a drop ship ecommerce online site. What are the best products to offer?

This is a Quora question I was asked to answer.  My response is below. There are a ton of free resources online about drop ship ecommerce. One is Drop Ship Lifestyle. Finding the best [...]

In Guy Kawasaki speak, “jump to the next curve” to become a more valuable consumer product company

This video tells us how Amazon, Apple, Facebook, and Google have become so valuable and integral to our lives. In a nutshell, their offerings get better every time someone uses them because they collect data that [...]

How much (in % of revenues) does a food and drinks wholesaler/distributor spend in logistics, meaning, paying a 3rd party to pick up and deliver the products to the retailer’s warehouse?

This is a Quora questions that I was asked to answer. Here is my answer. That will depend on a lot of factors - your volume, distances, consistency, speed of delivery, does the product require [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]

How entrepreneurs can get through a recession and the rough ride we have ahead

We're in for a rough ride, folks. At present, the U.S and world econpmy is generally doing well. But there are massive imbalances building, mainly through debt (government, corporate/business, personal, unfunded pentions obligations, margin debt), [...]

How do I convince an established distributor to distribute my newly launched product when he already has many successful products?

This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either [...]

One method for determining channel margins when you are not able to talk with industry insiders

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the [...]