Blog2019-10-20T19:51:33-07:00

Blog

Articles published in descending order.

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]

How do I convince an established distributor to distribute my newly launched product when he already has many successful products?

This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either [...]

One method for determining channel margins when you are not able to talk with industry insiders

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the [...]

Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

It's the classic chicken or the egg...which came first.  We need product reviews to sell, but how do we get them if we have not sold?  Unfortunately, product reviews have been completely distorted in the marketplace [...]

How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?

This is a Quora question I was asked to answer.  My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is [...]

How can a local retail store survive, or prosper, in the age of superstores and the Internet market?

This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective.   In addition, while I predominantly [...]

What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You [...]