Blog
Articles published in descending order.
My ecommerce sales funnel results
Background on my ecommerce sales funnel Ecommerce sales funnels are designed to guide a consumer through the purchase process and present them with value-added offers that compliment their existing purchase before they checkout. I [...]
How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?
This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not [...]
Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company
The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]
Retention marketing methods for consumer product companies
I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to [...]
What is the minimum statistically significant sample size for a direct mail campaign?
This is a Quora question I was asked and here is my answer. That will depend on additional data. Do a search for a sample size calculator and you will probably see a lot of options where [...]
How do I convince an established distributor to distribute my newly launched product when he already has many successful products?
This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either [...]
The best productivity tool I use
I have a tool that I use weekly which has become the best productivity builder in not just my business, but my entire life. The tool is based on helping me capitalize on my most [...]
The secret to business success
Everyone defines business success differently, although universally, it includes profits. When I ask people who are successful in business profits what is the one thing that they owe to their success, most say it comes [...]
One method for determining channel margins when you are not able to talk with industry insiders
This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the [...]
Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?
It's the classic chicken or the egg...which came first. We need product reviews to sell, but how do we get them if we have not sold? Unfortunately, product reviews have been completely distorted in the marketplace [...]
What is a moonshot?
I am copying this word for word from Peter Diamandis. This is worth keeping in mind for entrepreneurs. My definition of an entrepreneurial or corporate Moonshot comes from my friend Astro Teller, who is the [...]
How to use autoresponder sequences for all your marketing and sales
Autoresponders are traditionally thought of in terms of email; you get a subscriber to your list and a series of emails goes out to them. Or, a customer buys a product so they get a [...]
The North Star Metric
There's something called the North Star Metric, which one can also refer to as a super metric or a super KPI (key performance indicator). I found it to be best described in this one sentence, pulled from this post: [...]
How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?
This is a Quora question I was asked to answer. My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is [...]
Who is going to win the next election (hint: its about database marketing)
I'm not a political junkie, but a marketing junkie, and political campaigns are really just marketing campaigns. The last two major U.S. presidential elections have been driven by database marketing, and since that is what [...]
What is a list of consumer product markets/industries and their average markups?
I see a lot of articles that highlight the industries/products with the highest markeups (e.g., glass frames, cosmetics, watches, etc.), but I’m not just looking for the highest, I’m interested in a more comprehensive list. [...]
The Flow of Money in a Consumer Product Company (infographic)
The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom. A customer flows from the top, acquired through marketing [...]
What are Honest Co.’s gross margins (and some rules of thumb for figuring this out)
This is a Quora questions I was asked. Here is my answer I did a quick search in my industry source and did not find anything that specific. Here are some quick metrics to make [...]
Are you in alignment with your investors?
I want to cover fundraising and investors, and even if you do not plan to raise money, this discussion has important implications for giving equity to cofounders, employees, advisors, consultants or partners. Investors invest to [...]
How can a local retail store survive, or prosper, in the age of superstores and the Internet market?
This is a Quora question I was asked and here is my answer.I don't work in retail, but sell to retailers, so I can only talk from this perspective. In addition, while I predominantly [...]
Review of Internet Trends 2017 Report in context of consumer products
I reviewed this year's report and extracted pieces of data important to consumer product brands selling to consumers direct or through resellers. Here they are. Global internet users = 3.4 bil at 10% per [...]
What do I need to know if I want to be an egg distributor (especially) in South Jakarta?
I have a counter in pasar pd labu and currently thinking to have an egg distribution business.what are the things i should know before hand? e.g : where can i get source of egg? (agent/breeder) [...]
Do most mega supermarkets charge $10,000+ one-time fees for newly registered suppliers?
This is a Quora question I was asked and here is my answer. Yes, that is normal. Most major retailers charge up front fees, called slotting fees, some which can easily be high in the [...]