Articles published in descending order.

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends [...]

What happens to the connections a distributor has made with retailers for your product if you decide to replace him?

This is a Quora question on connections a distributor has made with retailers that I was asked.  My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you [...]

Making microproduction work profitably: an example of printing labels in house rather than outsourcing

I want to talk about micro production. For background, consumer products over the last 6 decades have largely been built on mass scale, producing as much of it as possible on a mass scale, [...]

I’m considering on starting a drop ship ecommerce online site. What are the best products to offer?

This is a Quora question I was asked to answer.  My response is below. There are a ton of free resources online about drop ship ecommerce. One is Drop Ship Lifestyle. Finding the best [...]

How much (in % of revenues) does a food and drinks wholesaler/distributor spend in logistics, meaning, paying a 3rd party to pick up and deliver the products to the retailer’s warehouse?

This is a Quora questions that I was asked to answer. Here is my answer. That will depend on a lot of factors - your volume, distances, consistency, speed of delivery, does the product require [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

The ultimate goal in any company... to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]