Blog2019-08-15T14:03:39-06:00

Blog

Articles published in descending order.

Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

It's the classic chicken or the egg...which came first.  We need product reviews to sell, but how do we get them if we have not sold?  Unfortunately, product reviews have been completely distorted in the marketplace [...]

How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?

This is a Quora question I was asked to answer.  My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is [...]

What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You [...]

The correct way and the specific equation to use to determine markups and margin for resellers and retailers

I got this question emailed to me by Marty: I'm looking to find out the typical pricing markups (margins) for plastic storage containers, from manufacturing through retail. I came across your post on Quora (dated [...]

Productivity

Original entry:  5/1/2017 Update:  7/23/2017 Update:  8/19/2017 Update 1/18/19 The last few years I have mostly spent hunkered down, building my Lean & Agile Framework to support my Growth Stack, which is my approach to [...]