IF YOU HAVE A CONSUMER PRODUCT STARTUP, DON'T WASTE YOUR TIME AND MONEY. LEARN WHAT HAS WORKED SO YOU CAN APPLY IT TO YOUR COMPANY.
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I rate this book a 3.5 out of 5 stars. I did not really learn anything, but just obtained a different perspective on his take on what is required to succeed in building a business. He said a few interesting and though-provoking things, which allows me to cautiously recommend. I did not like the writing style in this book; his paragraphs did not flow and I found the book hard to read. I read it in 2 sittings, so it was not a long book.
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