I want to create a premium accessories brand. Our products will be hand made from the highest quality materials. I have already created the designs of the products, but I wanted to hear about the different ways of creating a brand and standing out? This is a Quora question I was asked and here is [...]
This landed in my inbox recently. A disgruntled email subscriber was not happy...and you can tell because they have multiple misspellings in their response...a possible clear sign of frustration. I don't get these very often and wish I did. People will just unsubscribe and that is the end of it. But this is valuable feedback [...]
My last two emails sent to my list saw spikes in click through rates on one link in each email. Both links led to entertainment-based content with a short video. On seeing this, I reviewed all the performance stats on emails sent to my list in the last year and did not see anything near [...]
I had a pre-launch startup in the pet category contact me with a product idea and a website created around the idea. They were trying to raise money from investors for a seed round to produce a small number of units to sell. I personally did not think much of the idea, but what I [...]
Here are some quick email marketing benchmarks for my dog category business: The email open rate averages 50%; The clickthrough rate averages 10%; In the last 12 months, about 1/6 of my list has not opened any of my emails. Overall, I am pretty pleased with my list performance, it's open rate and engagements. [...]
It's common practice to throw up a free download as a way to build an email list ail list bait to lure subscribers to your list. I typically do not build my list of emails for marketing that way because I want to maintain a high quality list with people that are potentially serious about [...]
Retail e-commerce increased 14.6% from 2014 to 2015, and accounts for only 7.3% of total retail sales. Total retail sales increased 1.4% from 2014 to 2015, which means brick/mortar sales increased less than 1.4 when you take out the e-commerce share%, which means brick/mortar actually shrunk relative to inflation (inflation running in the 4% [...]
How power to market and sell consumer products is shifting to the hackers. If you're a hustler - the marketer, which I am - you might want to become a hacker - the product developer - because the world of marketing needs fewer hustlers. Learn more about some of my core marketing tools for hackers [...]
A great article on marketing for a small farm from Riva Richmond on Forbes. I love small farms and buy all our meat direct from ones that meet our standards for quality product and humane treatment of animals. We certainly need more small farms that produce quality products in humane ways. Here's a comment I left [...]
