How do you find customers who will pay the highest price for your products?

2020-05-03T09:47:51-06:00By |Categories: Marketing, Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. Here’s how I would go about finding customers who will pay the highest price for my products. Direct-to-consumer (DTC) The first thing I would do is create high quality products that customers will rave about. I would create a highly polished brand that looks good [...]

How do simple products with little to no differentiation get in major supermarkets?

2020-04-30T11:03:11-06:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows. The only ways I can think of where this happens is as follows: the existing supplier/vendor is doing a terrible job servicing the retailers and the category buyer is looking for a new vendor to replace them (for example, constant stock-outs, [...]

The evolving consumer product retail landscape and how consumer goods startups can best take advantage

2020-03-17T09:48:43-06:00By |Categories: Resellers|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

That's my Vizsla, Zooka at 10-months old.  He does not stop for anyone or anything, particularly when he is off-lead having a good time bounding through the snow. The evolving consumer product retail landscape is like Zooka, not stopping for anyone or anything. This post is summarizes the evolving state [...]

What is the go-to-market retail strategy for a consumer goods company that only has 1-2 products to enter retail, specifically snacking or nutrition snacks?

2020-02-13T18:43:24-07:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question I was asked to answer.  My answer as follows. If I read this correctly, you are asking what is the go-to-market retail strategy for a consumer goods company with snack products. Without knowing anything else, I always suggest starting with direct-to-consumer via online to test the product, its copy, images, [...]

What are things that can make or break an online retail business (a specific niche retail business)?

2019-12-27T08:05:29-07:00By |Categories: Resellers|Tags: , , , , , , , , |

This is a Quora question I was asked to answer. My answer is below. There are many things that can make or break and online retail business but some key ones in my experience are as follows. Marketing Not understanding what your breakeven return on add spend (ROAS) is for each product by channel. This [...]

Why do some retail brands fail?

2019-11-05T05:21:07-07:00By |Categories: Resellers|Tags: , , , , , , , |

This is a question I was asked to answer on Quora.  My answer is below. By retail I take to mean that the brand is selling in retail. Getting into retail is not easy and it is common now to sell direct before going into retail, so past sales history is usually required. Some measure [...]

How much influence do places like Walmart, Costco, and Kroger have over package size of consumer products?

2019-12-22T11:25:55-07:00By |Categories: Resellers|Tags: , , , , |

This is a Quora question I was asked to answer.  My response is as follows. Quite a bit for smaller vendors, which is what I know. Probably less with larger vendors. But it also depends on how much the retailer wants the vendor’s products and what gets negotiated in the vendor agreement. And the influence [...]

What’s your concept of how retail stores could prosper moving forward?

2019-12-28T16:22:05-07:00By |Categories: Resellers|Tags: , , |

This is a Quora question about how retail stores could prosper that I was asked.  My answer is as follows. I think it comes down to four areas. Exclusivity You are the only retail location that sells a product that consumers want. I think the product category that best fits this would be art. In [...]

What is the mechanism behind supermarkets’ special offers?

2019-07-09T06:58:34-06:00By |Categories: Resellers|Tags: , , , , , |

This is a Quora question about the mechanism behind supermarkets’ special offers I was asked and my answer is as follows. Retailer category managers have run discounts, coupons and special offers to help temporarily drive up sales and increase traffic to their store section. They use them to promote new products or to reward existing [...]

What happens to the connections a distributor has made with retailers for your product if you decide to replace him?

2019-07-07T06:55:55-06:00By |Categories: Resellers|Tags: , , |

This is a Quora question on connections a distributor has made with retailers that I was asked.  My answer is as follows. That will depend. For fragmented retail channels where there are many retailers, you usually use a particular distributor because of their connections and logistical pathways to retailers. In these channels, it is easier [...]

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