This is a Quora questions that I was asked to answer. My answer is below. In general, I think it is probably a big deal, since UO is a large and recognized apparel retailer. But I am not specifically an apparel expert, so that real answer is, "it depends". But here is how I would [...]
Here's some quick points on selling to QVC. I have never sold to HSN, although I am guessing these points can also apply there: If you do not have at least have a direct-to-consumer component to your business or are not already in some form of retail distribution, then QVC efforts may not do much [...]
This is a Quora question that I was asked to answer. My answer is as follows: It depends on who is your end-customer and their creditworthiness at tradeshows. If you are selling wholesale to established businesses, then you could simply offer a show special (like 20% discount) and provide a cut-off date before the discount [...]
What is considered a healthy gross profit margin (both as a retailer and a distributor)? I have just started a niche business of importing foreign goods at factory prices direct from the manufacturer and selling them at my retail shop at an average markup of Landing cost x 2 + local taxes or at a [...]
The available methods that I know of for in-store advertising methods and strategies for a CPG company, which vary by retailer, are as follows: Packaging (see here for all about packaging); Point-of-purchase: shelf tags, posters, flyers; Shippers, displays, stand-alone end-caps, and shelf displays; In-store looping videos; Price promotions: coupons displayed at shelf, in a retailer’s [...]
A question that I was recently asked is what are deduct from invoice fees with retailers? For dietary supplement products, what are deduct from invoice fees associated with doing business with Walmart, Target and club stores like Sam's, Coscto and Bjs; how about for grocery chains like Safeway or drug stores like Walgreens? To clarify [...]
A Quora question in retail distribution category that I was asked and my answer. Question: What do suppliers look for in their distribution partners? My answer: Here's how I evaluate distribution partners: 1. Reputation/history. Do they have a good reputation? Ask for referrals to other suppliers in your size range that you can contact for references. [...]
This is a question posted to Quora. My answer is as follows. The best metric I use to measure the effectiveness of a sampling initiative by a CPG brand is to look at sales over the following weeks of the sampling event to determine if the baseline for sales has increased and is sustained. For example, [...]
There a lot of things not to do when you are handling a one-on-one sales meeting, but here are some pretty obvious ones that stick out to me. Don't try to find out about who the customer is, their knowledge base and what they want. Make the problem seem larger and more complicated than it [...]
I would like to know the process of getting a CPG product into retail stores like Walmart and Target. This is a Quora question. My answer is as follows: Here's the best way to get a product in if you are a new company or have never sold in retail before: Your product has prior sales [...]
