Spreadsheet enhancements to Personal Consumption Expenditures

2020-12-12T06:10:43-07:00By |Categories: Strategy|Tags: |

Personal Consumption Expenditures (PCE) data is easily accessible and published monthly.  But it is not very useful in its downloadable form, so I improved it with additional sheets for calculations and charts built on the fly. It is useful to take a look at top level consumer product categories to see their performance over [...]

How has your brand used consumer insights to inspire product innovation?

2019-09-10T15:32:29-06:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and my answer is as follows.  I think to use consumer insights to inspire product innovation you need to setup a process for identifying consumer insights relative to your product(s) and brand. From a high level perspective, I look at three areas to obtain research and insights. [...]

The best productivity tool I use

2017-10-13T16:08:14-06:00By |Categories: Strategy|Tags: |

I have a tool that I use weekly which has become the best productivity builder in not just my business, but my entire life. The tool is based on helping me capitalize on my most valuable resource, which is time. Most people, me included, wish they had more time, and as the years go by [...]

The secret to business success

2017-10-31T14:05:45-06:00By |Categories: Strategy|Tags: , , , , , , , |

Everyone defines business success differently, although universally, it includes profits. When I ask people who are successful in business profits what is the one thing that they owe to their success, most say it comes down to this: try a lot of things, fail at most, but through all those failures, you find a few [...]

What is a moonshot?

2017-09-04T10:14:28-06:00By |Categories: Strategy|Tags: , , |

I am copying this word for word from Peter Diamandis.  This is worth keeping in mind for entrepreneurs. My definition of an entrepreneurial or corporate Moonshot comes from my friend Astro Teller, who is the current head of X (formerly Google X). He defines it as going 10X bigger, while the rest of the world [...]

How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?

2017-07-09T18:02:40-06:00By |Categories: Strategy|Tags: , , |

This is a Quora question I was asked to answer.  My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is to determine your competitive advantages. You want to answer what will allow you to compete and win against your competitors? [...]

What are key success factors of new brand launch in fashion categories of cosmetic and jewelry?

2017-05-30T18:18:07-06:00By |Categories: Strategy|Tags: , , , , , |

This is a Quora question I was asked and here is my answer. Based on your question, it appears you have a brand with products geared toward the fashion categories of cosmetics and jewelry. You want to know what you need to do to ensure a successful launch. In comparison to consumer products in general, [...]

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