Feature image:  Corn production costs over the last 20 years have doubled.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Online gaming is another product distribution channel with I have added to my distribution database. I've come across some good resources recently on Generation Z, understanding them [...]

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I have a number of posts to the Knowledgeboard on inflation (going up), normalization of consumer purchases across channels (when?), supply chain issues in meat processing (affects me a lot), and whipsawing business [...]

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary COVID-19 has clearly caused an acceleration in long-term trends that were already in place, namely the disruption in bricks and mortar retail and the growth in e-commerce (see graphic below).  China may be [...]

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary It's been fascinating to watch the development of AI to write copy, and it looks to be finally here and commercially viable.  The advantage is the ability to write a [...]

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list to publish my format for consumer product feedback surveys and was recently asked how to do that, so I finally [...]

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I came across a nice summary on innovation, called “The Art of Discovering Breakthrough”. It is another look at [...]

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress and change in a few months, especially in retail and e-commerce. Brick and mortar continues to get harder and more [...]

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good practice to try and advertise in those channels that are least crowded.  For example, social digital is always popular and [...]

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Business observations I see as a result of COVID-19: Huge spend shift in food away from restaurants [...]

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]