Updates from Ed Soehnel: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

2020-11-16T19:26:25-07:00By |Categories: Updates|

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress and change in a few months, especially in retail and e-commerce. Brick and mortar continues to get harder and more [...]

Updates from Ed Soehnel: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

2020-11-16T19:26:45-07:00By |Categories: Updates|

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good practice to try and advertise in those channels that are least crowded.  For example, social digital is always popular and [...]

Updates from Ed Soehnel: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

2020-11-16T19:27:04-07:00By |Categories: Updates|

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Business observations I see as a result of COVID-19: Huge spend shift in food away from restaurants [...]

Updates from Ed Soehnel: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

2020-11-16T19:27:46-07:00By |Categories: Updates|

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]

Updates from Ed Soehnel: 4/15/2020-4/30/2020: get listed with this platform FREE as it may be changing the game to help out emerging brands

2020-11-16T19:28:03-07:00By |Categories: Updates|

Feature image: Plastic versus glass versus aluminum use in carbonated drinks.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The recent move to allowing companies to list products for free on Google shopping is significant. A substantial pain is discoverability of new products, especially in the [...]

Updates from Ed Soehnel: 4/1/2020-4/14/20 – the changing world order and where we are going

2020-11-16T19:28:19-07:00By |Categories: Updates|

Feature image: The middle is getting squeezed in retail, which trends the same for consumer brands.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary During this period, I added a number of U.S.-based marketplaces to the Resources Dataset across different consumer product categories. It is well [...]

Updates from Ed Soehnel: 3/15/2020-3/31/2020 – the evolving consumer product retail landscape and handling COVID-19 disruptions

2020-11-16T19:28:35-07:00By |Categories: Updates|

Feature image: Retailers vs package food change market share changes.  The top retailers are getting bigger while the smaller packaged goods companies have increased share at expense of larger ones.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary I want to point subscribers to this post [...]

Updates from Ed Soehnel: 3/1/2020-3/14/2020 – COVID-19 learnings; data-driven retail growth strategy

2020-11-16T19:28:53-07:00By |Categories: Updates|

Feature image: By 2026, $700 billion in annual spend, or 41%, is expected to shift away from traditional grocery.  And much of that spend may go into online, supercenters, club and discount channels. Pick your retail partners carefully, as there will be a tremendous amount of disruption, especially in grocery.  This visual and additional [...]

Updates from Ed Soehnel: 2/15/20-2/29/20 – survey on Coronavirus…please participate; a great guide to writing marketing copy

2020-11-16T19:29:11-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 15-28, 2020 Feature image: retail store closures spiked in 2019. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary The Coronavirus affects are really starting to snowball domestically in the U.S.  Please take the quick survey [...]

Updates from Ed Soehnel: 2/1/20-2/14/20 – sudden tectonic shift in the world of investing in consumer product startups

2020-11-16T19:29:33-07:00By |Categories: Updates|

This post includes Basecamp InQb8r Platform Status & Updates from February 1-14, 2020 Feature image: metro area net exodus and gain. This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary A big shift has happened in the world of direct to consumer startups.  It started with the [...]

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