Updates from Ed Soehnel: 9/15/2020-9/30/2020 – Generation Z trends and how to capture their attention

2020-11-16T19:23:39-07:00By |Categories: Updates|

Feature image:  Corn production costs over the last 20 years have doubled.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Online gaming is another product distribution channel with I have added to my distribution database. I've come across some good resources recently on Generation Z, understanding them [...]

Updates from Ed Soehnel: 9/1/2020-9/14/2020 – major second and third order disruptions with this new technology

2020-11-16T19:24:26-07:00By |Categories: Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I have a number of posts to the Knowledgeboard on inflation (going up), normalization of consumer purchases across channels (when?), supply chain issues in meat processing (affects me a lot), and whipsawing business [...]

Updates from Ed Soehnel: 8/15/2020-8/31/2020- acceleration of trends in retail and e-commerce…look to China and 2003 as an analog

2020-11-16T19:24:45-07:00By |Categories: Updates|

Feature image:  CPG trends via McKinsey.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary COVID-19 has clearly caused an acceleration in long-term trends that were already in place, namely the disruption in bricks and mortar retail and the growth in e-commerce (see graphic below).  China may be [...]

Updates from Ed Soehnel: 8/1/2020-8/14/2020: copywriting using AI is here and can dramatically reduce costs and time to test what works in marketing and sales

2020-11-16T19:25:03-07:00By |Categories: Updates|

Feature image:  Average shipping spend by industry, via Shippo.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary It's been fascinating to watch the development of AI to write copy, and it looks to be finally here and commercially viable.  The advantage is the ability to write a [...]

Updates from Ed Soehnel: 7/15/2020-7/31/2020 – Format for consumer product feedback surveys and how it can correct for problems with getting accurate and reliable data

2020-11-16T19:25:22-07:00By |Categories: Updates|

Feature image:  Some categories of brick-and-mortar retail have seen healthy growth, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I've had on my list to publish my format for consumer product feedback surveys and was recently asked how to do that, so I finally [...]

Updates from Ed Soehnel: 7/1/2020-7/14/2020 – another look at how to achieve uniqueness and competitive advantage

2020-11-16T19:26:05-07:00By |Categories: Updates|

Feature image:  Since 2017, there has been a 40 basis-point average decrease in operating margins across retail, via Deloitte .  This visual and additional content about it is contained in the Visual Dataset. Platform Summary I came across a nice summary on innovation, called “The Art of Discovering Breakthrough”. It is another look at [...]

Updates from Ed Soehnel: 6/15/2020-6/30/2020: a few years of progress and change has happened in a few months – what that means for brands

2020-11-16T19:26:25-07:00By |Categories: Updates|

Feature image:  Ad types seeing greatest increase in net purchase likelihood.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary We've brought forward a few years of progress and change in a few months, especially in retail and e-commerce. Brick and mortar continues to get harder and more [...]

Updates from Ed Soehnel: 6/1/2020-6/14/2020 – ask yourself…what is the least crowded marketing channel

2020-11-16T19:26:45-07:00By |Categories: Updates|

Feature image:   Fiber energy usage.  This visual and additional content about it is contained in the Visual Dataset. Platform Summary Marketing and sales channels can be crowded with many advertisers.  It is always good practice to try and advertise in those channels that are least crowded.  For example, social digital is always popular and [...]

Updates from Ed Soehnel: 5/15/2020-5/31/2020 – business observations I see as a result of COVID-19

2020-11-16T19:27:04-07:00By |Categories: Updates|

Feature image:   Over-retailed in the U.S. market.  Brands should pay special care to pick the retailers that will likely stick around.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Business observations I see as a result of COVID-19: Huge spend shift in food away from restaurants [...]

Updates from Ed Soehnel: 5/1/2020-5/14/2020: maximize productivity, utility and potential with others through a template I created

2020-11-16T19:27:46-07:00By |Categories: Updates|

Feature image:   For the first time ever, there are more people in the world older than 65 than younger than 5.  This visual and additional content about it is contained in the Visual Dataset. Platform Updates Summary Human resources and managing and interacting with people is mostly about soft stuff like leadership, culture, personalities [...]

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