Chef’d CEO: ‘Our customer acquisition costs are about a tenth of what the competitive set is paying’




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With Blue Apron’s IPO coming out, I got a chance to dig a bit into their metrics. Pretty horrendous for a near $1 bil company. That lead me to this meal kit company that has what looks like is a little different business model that is paying huge dividends with ultra low customer acquisition costs. This company is a great example of doing things like I do in my lean & Agile Framework for consumer product startups. Worth a look for ideas into business models and acquiring customers.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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