With Blue Apron’s IPO coming out, I got a chance to dig a bit into their metrics. Pretty horrendous for a near $1 bil company. That lead me to this meal kit company that has what looks like is a little different business model that is paying huge dividends with ultra low customer acquisition costs. This company is a great example of doing things like I do in my lean & Agile Framework for consumer product startups. Worth a look for ideas into business models and acquiring customers.