Long Form Content
This is the core content on my website, which includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company using my Growth Stack approach.
Everyone defines business success differently, although universally, it includes profits. When I ask people who are successful in business profits what is the one thing that they owe to their success, most say it comes [...]
This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the [...]
Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?
It's the classic chicken or the egg...which came first. We need product reviews to sell, but how do we get them if we have not sold? Unfortunately, product reviews have been completely distorted in the marketplace [...]
Autoresponders are traditionally thought of in terms of email; you get a subscriber to your list and a series of emails goes out to them. Or, a customer buys a product so they get a [...]
There's something called the North Star Metric, which one can also refer to as a super metric or a super KPI (key performance indicator). I found it to be best described in this one sentence, pulled from this post: [...]
How best can I introduce a product into the consumer market [wheat meals, oat meals and other cereals]?
This is a Quora question I was asked to answer. My answer is as follows. This is a high level plan I recommend based on the very general information you provided. The first thing is [...]
I'm not a political junkie, but a marketing junkie, and political campaigns are really just marketing campaigns. The last two major U.S. presidential elections have been driven by database marketing, and since that is what [...]
I see a lot of articles that highlight the industries/products with the highest markeups (e.g., glass frames, cosmetics, watches, etc.), but I’m not just looking for the highest, I’m interested in a more comprehensive list. [...]