Long Form Content 2017-10-13T15:06:59+00:00

Long Form Content

This is the core content on my website, which includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company using my Growth Stack approach.

How much (in % of revenues) does a food and drinks wholesaler/distributor spend in logistics, meaning, paying a 3rd party to pick up and deliver the products to the retailer’s warehouse?

By | 12:01 pm|Categories: Production & Logistics|Tags: , , , |

This is a Quora questions that I was asked to answer. Here is my answer. That will depend on a lot of factors - your volume, distances, consistency, speed of delivery, does the product require [...]

How I use my customer data to help me retain my customers and maximize customer lifetime value

By | 4:49 pm|Categories: Marketing|Tags: , , |

In general, I have found that it is at least five times cheaper to retain a customer than acquire a new one. But often that multiple is higher. I know this because I maintain detailed [...]

Creating and using a production log for producing a consumer product

By | 7:50 pm|Categories: Downloads, Production & Logistics, Visuals|Tags: , , , , |

I want to use this post to run through how I encapsulate all key information for a product production run into a Google Sheet.  You can use Excel, but I prefer Sheets as it [...]

My ecommerce sales funnel results

By | 11:47 am|Categories: Marketing, Visuals|Tags: , , , , , , , , , , , , |

Background on my ecommerce sales funnel Ecommerce sales funnels are designed to guide a consumer through the purchase process and present them with value-added offers that compliment their existing purchase before they checkout. I [...]

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

By | 12:22 pm|Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

By | 1:25 pm|Categories: Downloads, Finance|Tags: , , , , , , , , , , , |

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]

Retention marketing methods for consumer product companies

By | 10:49 am|Categories: Marketing|Tags: , , , |

I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to [...]

What is the minimum statistically significant sample size for a direct mail campaign?

By | 9:07 am|Categories: Marketing|Tags: , , |

This is a Quora question I was asked and here is my answer. That will depend on additional data. Do a search for a sample size calculator and you will probably see a lot of options where [...]

How do I convince an established distributor to distribute my newly launched product when he already has many successful products?

By | 9:19 am|Categories: Resellers|Tags: |

This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either [...]