Long Form Content Ed Soehnel
Long Form Content
This is the core content on my website, which includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company using my Growth Stack approach.
This is a Quora question I was asked to answer. My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as [...]
Background on my ecommerce sales funnel Ecommerce sales funnels are designed to guide a consumer through the purchase process and present them with value-added offers that compliment their existing purchase before they checkout. I [...]
The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]
I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to [...]