Long Form Content 2017-10-13T15:06:59+00:00

Long Form Content

This is the core content on my website, which includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company using my Growth Stack approach.

How relevant is TV as an advertising medium for FMCG/CPG marketers (brand managers)?

By | 12:22 pm|Categories: Marketing|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer. Absolutely yes, but I need to qualify my answer with more details to back that up. First, my focus is building consumer product startups, not [...]

Marketing campaign goal metrics model: a simplified version of the most important financial model for any consumer product company

By | 1:25 pm|Categories: Downloads, Finance|Tags: , , , , , , , , , , , |

The ultimate goal in any company... ...is to acquire AND retain customers where costs to acquire and retain are less than expenses, which leads to profits. Boiled down to this single statement, then the most [...]

Retention marketing methods for consumer product companies

By | 10:49 am|Categories: Marketing|Tags: , , , |

I am a big believer in retention marketing because it works. Retention marketing is marketing you do to customers you have acquired through past purchases. It is also far cheaper to retain customers than to [...]

What is the minimum statistically significant sample size for a direct mail campaign?

By | 9:07 am|Categories: Marketing|Tags: , , |

This is a Quora question I was asked and here is my answer. That will depend on additional data. Do a search for a sample size calculator and you will probably see a lot of options where [...]

How do I convince an established distributor to distribute my newly launched product when he already has many successful products?

By | 9:19 am|Categories: Resellers|Tags: |

This is a Quora question I was asked and my answer is below. These are the major considerations when selling to distributors, resellers or retailers. History/Sales Results Demonstrate prior sales results of your product either [...]

One method for determining channel margins when you are not able to talk with industry insiders

By | 12:56 pm|Categories: Downloads, Finance|Tags: , , , , , , , , , |

This post answers this question I received on Quora: Does the manufacturer of robotic kits for kids have a potential to enter markets overseas by offering a 50% discount on MSRP to importers? Will the [...]

Product reviews: we need them to sell, but we have to sell first to get them…what is a startup to do?

By | 4:34 pm|Categories: Marketing|Tags: , , , , , , , , |

It's the classic chicken or the egg...which came first.  We need product reviews to sell, but how do we get them if we have not sold?  Unfortunately, product reviews have been completely distorted in the marketplace [...]