Long Form Content2017-10-13T15:06:59+00:00

Long Form Content

This is the core content on my website, which includes posts that are generally very tactical and how-to, related to developing, launching and growing a consumer product company using my Growth Stack approach.

Making micro-production work profitably: an example of printing labels in house rather than outsourcing

By |12:28 pm|Categories: Downloads, Production & Logistics|Tags: , , , , |

I want to talk about micro production. For background, consumer products over the last 6 decades have largely been built on mass scale, producing as much of it as possible on a mass scale, [...]

“Newsletter” versus “Magazine” and marketing power words

By |9:40 am|Categories: Downloads, Marketing|Tags: , , , , , |

I want to do a quick post here on marketing in words and the power of words. For my pet business we've had a newsletter a monthly newsletter for a long time. It's both [...]

I’m considering on starting a drop ship ecommerce online site. What are the best products to offer?

By |12:26 pm|Categories: Product Development|Tags: , , , , , , , |

This is a Quora question I was asked to answer.  My response is below. There are a ton of free resources online about drop ship ecommerce. One is Drop Ship Lifestyle. Finding the best [...]

What are some barriers of entry to running a successful eCommerce business?

By |9:17 pm|Categories: Finance|Tags: , , , |

This is a Quora question I was asked and my answer is as follows. My sense is that a minimum qualification for “successful” is profitable on an EBITDA basis (net profit or earnings before [...]

What is the cost to revenue ratio of an e-commerce infrastructure in the retail industry?

By |11:49 am|Categories: Finance|Tags: , , , |

This is a Quora question I was asked and my answer is as follows. For my P&L’s, I break cost up into 3-main buckets: COGS (cost of goods sold) Marketing Operations I compute COGS based [...]

The top 3 marketing SaaS tools for consumer product startups I would recommend

By |11:47 am|Categories: Systems|Tags: , , , , , , , , , |

This is a Quora question I was asked to answer.  My answer is as follows. I have outlined my complete technology infrastructure for consumer product companies here. Pulling from this visual, my top three are as [...]

How much (in % of revenues) does a food and drinks wholesaler/distributor spend in logistics, meaning, paying a 3rd party to pick up and deliver the products to the retailer’s warehouse?

By |12:01 pm|Categories: Production & Logistics|Tags: , , , |

This is a Quora questions that I was asked to answer. Here is my answer. That will depend on a lot of factors - your volume, distances, consistency, speed of delivery, does the product require [...]

How I use my customer data to help me retain my customers and maximize customer lifetime value

By |4:49 pm|Categories: Marketing|Tags: , , |

In general, I have found that it is at least five times cheaper to retain a customer than acquire a new one. But often that multiple is higher. I know this because I maintain detailed [...]

Creating and using a production log for producing a consumer product

By |7:50 pm|Categories: Downloads, Production & Logistics, Visuals|Tags: , , , , |

I want to use this post to run through how I encapsulate all key information for a product production run into a Google Sheet.  You can use Excel, but I prefer Sheets as it [...]

My ecommerce sales funnel results

By |11:47 am|Categories: Marketing, Visuals|Tags: , , , , , , , , , , , , |

Background on my ecommerce sales funnel Ecommerce sales funnels are designed to guide a consumer through the purchase process and present them with value-added offers that compliment their existing purchase before they checkout. I [...]