Micro Content 2017-08-21T12:57:30+00:00

Micro Content

This page includes limited commentary on current articles and news I come across that I find relevant for consumer product startups.

How OPI is hacking Amazon and data algorithms to improve its online site

By | 8:11 pm|Categories: Micro Content|Tags: , |

In general, I am opposed to having Amazon transact and fulfill because you don't know who your end customer is. Essentially, you do all the work to market your product and Amazon gets your customer's [...]

Can A.I. usher in a new era of hyper-personalized food?

By | 7:38 pm|Categories: Micro Content|Tags: , , |

An example using AI and deep learning to create customized food products for each one us. There are huge problems with getting to this end goal, which this article does a very nice job of [...]

How The Wild Honey Pie Is Reinventing The Music Festival Business

By | 7:29 pm|Categories: Micro Content|

There are two things this company is doing. One is using events to create an emotional connection between the product - music - and the end consumer.   Events provide experiences, and experiences are what touch [...]

Notes from the AI frontier: Applications and value of deep learning

By | 8:17 pm|Categories: Micro Content|

This is an excellent article summarizing the different branches of AI, where they are most applicable, and use cases. I copied out parts of the article and pasted below that are relevant to consumer products. [...]

Sephora’s Lawsuit With Obsessive Compulsive Cosmetics Is a Staggering Case Study in How Beauty Products Are Sold

By | 8:54 pm|Categories: Micro Content|Tags: , , |

I've not yet worked directly in the beauty industry, but know it is pretty tough.  This article has some great insight and intelligence into tradespend and margin requirements to sell retail.