This page includes limited commentary on current articles and news I come across that I find relevant for consumer product startups.
This graphs says it all. Incredibly low marketing spend relative to sales. How do they do this? Its called retention marketing. They manage to acquire and keep customers and remarket to those customers so effectively [...]
Great short video about the leanings we can attain by mining our collective Internet searches. Think about how you can mine publicly available Internet search data for your business. The speaker has a book about [...]
So many products looking for press. This is a very nice snapshot of what this publication received in free product. The amazing part is that the publication only has plans to cover less than 4% [...]
This is really fascinating and could, as the study author says, make "a lot of people [i.e marketers...my addition] have to rethink things"
This does not surprise me, as we've had neuromarketing through video analysis for a few years now. Just not sure how targeted it will be to have such a huge billboard.
This is potentially awesome tech that can revolutionize IoT ever more than it is now. And it looks like it has been created and tested. Here is the text of the email describing this breakthrough: [...]
Drone delivery is the sexy news, but not what is important. What is important about this? Consumers want speed and convenience at cheap cost. Anything that furthers those three goals will win. When I see [...]
What is significant of this article is not Rite Aid, but the RangeMe platform (and others like it, although RangeMe appears to be the biggest), where vendors can create profiles as a way for retailers [...]