Micro Content 2017-08-21T12:57:30+00:00

Micro Content

This page includes limited commentary on current articles and news I come across that I find relevant for consumer product startups.

Overturning widely held ideas: Visual attention drawn to meaning, not what stands out

By | 2:16 pm|Categories: Micro Content|

This is really fascinating and could, as the study author says, make "a lot of people [i.e marketers...my addition] have to rethink things"  

New All-Seeing Billboard Uses Hidden Cameras to Show Ads Based on Age, Emotions

By | 2:05 pm|Categories: Micro Content|Tags: , |

This does not surprise me, as we've had neuromarketing through video analysis for a few years now.  Just not sure how targeted it will be to have such a huge billboard.  

A mobile chip beams data miles using almost no power

By | 10:26 am|Categories: Micro Content|Tags: , , |

This is potentially awesome tech that can revolutionize IoT ever more than it is now.  And it looks like it has been created and tested.  Here is the text of the email describing this breakthrough: [...]

Finally, There’s a Halfway Compelling Consumer Drone Delivery Service

By | 9:13 am|Categories: Micro Content|Tags: , |

Drone delivery is the sexy news, but not what is important.  What is important about this? Consumers want speed and convenience at cheap cost. Anything that furthers those three goals will win.  When I see [...]

Rite Aid upgrades consumer product discovery and sourcing process

By | 12:31 pm|Categories: Micro Content|Tags: , , , , , , |

What is significant of this article is not Rite Aid, but the RangeMe platform (and others like it, although RangeMe appears to be the biggest), where vendors can create profiles as a way for retailers [...]

WPP Sounds a Warning Signal on Consumer-Ad Spending; Shares Sink

By | 9:23 am|Categories: Micro Content|Tags: , , |

Ad companies budgets are declining and one big reason is the reduced ad spend by CPG companies, which are under pressure because smaller brands with new, innovative and healtheir products are cutting into the giant's [...]

D.I.Y. Artificial Intelligence Comes to a Japanese Family Farm

By | 3:10 pm|Categories: Micro Content|Tags: , |

I have yet to find specific uses for AI/machine learning in my businesses, but it remains a strategic area that I keep front and center along with a few others (more here: https://edsoehnel.com/content/outlook/). But here [...]

The battle between Walmart and Amazon moves into a surprising new arena

By | 3:08 pm|Categories: Micro Content|Tags: , , |

Walmart finally coming on strong as a formidable competitor to Amazon. But there is another tidbit in here that is more important for consumer product startups to take note. Walmart is using its data on [...]

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