This page includes limited commentary on current articles and news I come across that I find relevant for consumer product startups.
This is an overview of major content marketing strategies. It is a good primer to help orient you if you use content to help market your brand.
We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned
This article looks at a few of the biggest and most successful direct-to-consumer startups. Nothing earth shattering in this analysis, but you might want to review to pull out things that speak to you about your [...]
This is a good outdoor ecommerce startup case study that any consumer product startup, regardless of background or prior expertise, can follow. The article is lite on the specific systems and mechanics of how to [...]
This graphs says it all. Incredibly low marketing spend relative to sales. How do they do this? Its called retention marketing. They manage to acquire and keep customers and remarket to those customers so effectively [...]
Great short video about the leanings we can attain by mining our collective Internet searches. Think about how you can mine publicly available Internet search data for your business. The speaker has a book about [...]
So many products looking for press. This is a very nice snapshot of what this publication received in free product. The amazing part is that the publication only has plans to cover less than 4% [...]
This is really fascinating and could, as the study author says, make "a lot of people [i.e marketers...my addition] have to rethink things"
This does not surprise me, as we've had neuromarketing through video analysis for a few years now. Just not sure how targeted it will be to have such a huge billboard.
This is potentially awesome tech that can revolutionize IoT ever more than it is now. And it looks like it has been created and tested. Here is the text of the email describing this breakthrough: [...]