Wow. I estimate this was an acquisition for 15-20 times revenue. If they get their earn outs, then it will be more like 27 times revenue. I also estimate $0 to $50 mm in 4 years..not bad. Still, really hefty sales price. Its all in the celebrity name attached to it.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!