A general rule is that at 20% penetration for ecommerce sales in a consumer industry, that becomes the tipping point for serious disruption of offline incumbents. This slide shows us ecommerce penetration of consumer goods in select countries. Why is this important? U.S. still a ways to go, but that does not mean traditional retail is already not being disrupted. It is and will continue as online grocery begins to find its footing.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!