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Drone delivery is the sexy news, but not what is important.  What is important about this? Consumers want speed and convenience at cheap cost. Anything that furthers those three goals will win.  When I see cheap cost, it is not necessarily about the cheapest product, but cheap to get it to the consumer.  Consumer product companies need to figure out how to make sure their offerings satisfy speed, convenience and cheap delivery costs.  Unless you have a truly unique product without true direct or substitute competitors that is in demand, then you cannot ignore speed, convenience and cheap delivery costs.