The Flow of Money in a Consumer Product (infographic)




GROWING A COMPANY? IS THIS YOU?
  • Don't want to rely on investors, resellers, lots of employees, and high risk operations that take a long time to realize returns?
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The best way to think about this is a profit and loss statement, starting with revenue at the top and net income at the bottom.

A customer flows from the top, acquired through marketing spend, and everything in between to deliver that product to them, with profit left over, and all the key metrics that matter in this flow.

You can think of selling to resellers using this same flow, except you will not have to collect and review all the same metrics as you do when selling direct-to-consumer. I organize my financial models and way of thinking based on this flow.

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here. I post content to help you grow your company and developed a Lean & Agile Framework for growing consumer product companies. Go here now to get FREE access.

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