This is a Quora questions that I was asked to answer. Here is my answer.

That will depend on a lot of factors – your volume, distances, consistency, speed of delivery, does the product require cooling, how is it packaged (case and pallet configurations), carrier, etc.

For 8+ figures in annual sales, I have gotten that number down to as low as 5% of revenue.

For a small 6-figure company, I have run as high as 15% of revenue.

So, figure 15% on the high end for low volume and 5% on the low end for high volume.




FOLLOW ALONG AS I DEVELOP, LAUNCH AND GROW A CONSUMER PRODUCT FOOD STARTUP.

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