Instead of selling, just try to make it easier to buy




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I read an article recently about instead of selling just try to make it easier to buy. It got me thinking of a few ways this plays out in my work:

  • Messaging vs. product:  do I focus on more messaging/advertising or do I focus on improving and making a better product that drives word-of-mouth marketing and repeat customers?
  • Price vs. customer service: do I focus on dropping my price to induce purchases or offering better customer service with a generous return or guarantee policy?

These comparisons are not necessarily an either/or, but do offer food for thought in how I might spend my resources to make it easier for a customer to buy.  Instead of trying to sell harder, how can you make it easier for your customer’s to buy?



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!


2016-11-24T20:15:57+00:00By |Categories: Strategy|Tags: , |0 Comments

About the Author:

I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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