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Does your startup the right match for your interests, passions and talents? Only you can answer that question, but here’s a list of books I have read over the years that will help.

  1. Book Yourself Solid: mostly about creating a successful consulting business, but does a good job at helping you understand how to grow a business based on your passions for work and life.
  2. Cure for the Common Life:  helps you understand what is your sweet spot in life.
  3. First, Break all the Rules:  best book I’ve read for managing people and to help you do that, it teaches you how to understand talents, skills, strengths and weaknesses, not just of others, but yourself, too.
  4. The Toiler Paper Entrepreneur: does a great job helping you understand how to identify a business idea based on your interests and passions in life.


I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!