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I love marketing data that gives me actionable tactics for my business. The beginning of this article has some really nice data points about conversion rates by vertical, channel and device, so you can compare where you are relative to averages. But with such low conversion rates, that means for any business, they need traffic and as high of an average order value (AOV) as possible to monetize the low conversion rates.



I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!