What is the minimum statistically significant sample size for a direct mail campaign?




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This is a Quora question I was asked and here is my answer.

That will depend on additional data.

Do a search for a sample size calculator and you will probably see a lot of options where you can plug in your assumptions to give you the minimum sample size needed.

Optimizely has a quick and easy one, here, as does Survey Monkey, here.

 



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2017-10-23T09:07:19+00:00By |Categories: Marketing|Tags: , , |0 Comments

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I am a startup and growth company expert: sold 1, built 5, and crashed 2. I develop, launch and grow consumer products through uncommon methods that can lead to more sales – faster – and can make a company and its products more appealing to consumers and resellers, with less risk. More about me here.

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