Transparency in pricing, something we are doing, as well as transparency in our supply chain, which we are posting online for customers to see exactly where the ingredients originated (down to the actual farm/ranch). Here is an article talking more about this in fashion. This is one area where startups and small companies can win over larger incumbents.
I post what I see and do in consumer products. But I am just one person with my own perspective. I want your opinion and observations from your point of view. Please comment below so I and others can learn. Thank you!