Home - Ed Soehnel

PROFESSIONAL SUMMARY

As an ENTREPRENEUR, I’ve sold one, built 6 and crashed 2 companies and work in the early-stage and lower middle-market (0-$50MM) DTC, B2C and B2B2C marketplaces.

As an INVESTOR, I work across all sectors, industries and asset classes.

MAIN AREAS OF EXPERTISE & FOCUS

Analytics, Blockchain, Consumer Packaged Goods, CPG, FMCG, Data, Data Science, Digital Assets, DeFi, Decentralized Finance, Direct-to-Consumer, Digitally Native Vertical Brand (DNVB), Direct Marketing, E-commerce, Food, Investing, Ledgers, Online Marketing, Non-Fungible Tokens, Pets, Supplements, Retail, Smart Contracts, Startups, Technology, Tokens, Tokenization

I publish updates with my latest LEARNINGS, GROWTH SECRETS and INVESTMENT IDEAS.

CURRENT WORK ACTIVITIES

Co-own a COMPANY IN THE PET CATEGORY.
Co-own a COMPANY IN TELECOM TOWER LEASING.
Investor in PRIVATE AND PUBLIC OPPORTUNITIES.

MY PERSONAL LIFE

FARMING. I live on a farm in Colorado with my wife and dogs where we grow using regenerative agriculture.
HEALTH. I have chronic health issues that I have mostly been able to heal from and manage through through my own extensive research, designing my own treatment protocol (with some participation by doctors to prescribe medicines and obtain the lab tests), and trial and error. I use the functional medicine approach to help me regain and manage my health.
PERSONAL INTERESTS: include Jesus, health and wellness, dogs and animal welfare, outdoors and the environment.
HOBBIES: active in hiking, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing and weightlifting.
THE BIBLE AND COMMERCE. I want to learn what the Bible teaches about developing, growing and running a business, so I created a landing page to publish my learnings.

HOW TO GET THE BEST USE OF MY CONTENT AND KNOWLEDGE

I’ve been writing and publishing online since 2008. Search my sitemap to read my content.

Key Sections:

My STARTUP ROADMAP for DTC/B2B/B2B2C startups. I use it for my own startups and have published it to help others.
My INVESTING PROCESS AND TOOLS, covering how and where I invest in early-stage startups, VC/PE/Pre-IPO and public opportnities.