Home2021-03-05T14:18:43-07:00

PROFESSIONAL SUMMARY

As an ENTREPRENEUR, I’ve sold one, built 6 and crashed 2 companies and work in the early-stage and lower middle-market (0-$50MM) DTC, B2C and B2B2C marketplaces.

As an INVESTOR, I work across all sectors, industries and asset classes.

MAIN AREAS OF EXPERTISE & FOCUS

Analytics, Blockchain, Consumer Packaged Goods, CPG, FMCG, Data, Data Science, Digital Assets, DeFi, Decentralized Finance, Direct-to-Consumer, Digitally Native Vertical Brand (DNVB), Direct Marketing, E-commerce, Food, Investing, Ledgers, Online Marketing, Pets, Supplements, Retail, Smart Contracts, Startups, Technology, Tokens, Tokenization

I publish updates twice per month with my latest LEARNINGS,  GROWTH SECRETS and INVESTMENT IDEAS.

CURRENT WORK ACTIVITIES

MY PERSONAL LIFE

  • FARMING.  I live on a farm in Colorado with my wife and dogs where we grow using regenerative agriculture.
  • HEALTH.  I have chronic health issues that I have mostly been able to heal from and manage through through my own extensive research, designing my own treatment protocol (with some participation by doctors to prescribe medicines and obtain the lab tests), and trial and error.  I use the functional medicine approach to help me regain and manage my health.
  • PERSONAL INTERESTS:  include Jesus, health and wellness, dogs and animal welfare, outdoors and the environment.
  • HOBBIES:  active in hiking, photography/videography, shooting sports (archery and firearms), rock climbing/bouldering, skiing and weightlifting.
  • THE BIBLE AND COMMERCE.  I want to learn what the Bible teaches about developing, growing and running a business, so I created a content website to publish my learnings.

HOW TO GET THE BEST USE OF MY CONTENT AND KNOWLEDGE

I’ve been writing and publishing online since 2008. Search my sitemap to read my content. 

Key Sections:

IMAGES IN MY POSTS: Over the years, my wife and I have taken images of our passions for the outdoors and dogs and many are included on my website. See them all here.

RECENT UPDATES

I publish updates twice per month with my latest LEARNINGS,  GROWTH SECRETS and INVESTMENT IDEAS.

Updates from Ed Soehnel: 1/1/2021-1/14/2021 – all eyes on this one key metric, which may likely dictate the direction of the economy this year, and probably into next year

Feature image:  Something definietly amiss with the U.S. electoral [...]

Updates from Ed Soehnel: 12/15/2020-12/31/2020 – CPG growth model that is currently working in the marketplace

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Feature image:  Electricity generation costs over time.  This visual [...]

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