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I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?
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I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

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I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

2016-11-04T09:55:48-06:00By Ed Soehnel|Categories: Finance|Tags: COGS, direct marketing, direct-to-consumer, Margins, net profit, Profit and Loss, ROAS, SRP|

Question: I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins? I'm launching a webshop with healthy products, nutritional supplements and natural cosmetics from different distributors. What is the typical gross margin for this kind of products? What percentage of my budget should I allocate to marketing? [...]

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What are the top KPIs for CPG companies?
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What are the top KPIs for CPG companies?

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What are the top KPIs for CPG companies?

2018-12-08T14:02:14-07:00By Ed Soehnel|Categories: Downloads, Finance|Tags: kpi, metrics|

The KPIs for CPG depend on the channels sold. If sold direct-to-consumer, the top metrics I track include: Marketing spend; Message engagement rates (email, social views, social shares, hashtags, etc); Click throughs; Conversions; Average Order Value; Cost per click; Cost per visitor; Cost per order; Cart abandon rate; Cancels/Declines/Returns rates; Return on advertising spend (ROAS) [...]

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I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

I am currently working on the development of an e-commerce that sells healthy dry food. What are the typical margins?

What are the top KPIs for CPG companies?

What are the top KPIs for CPG companies?